Blueprint by Michael

Question 1

Message to Market Match - 90% of the success

Answer 1

Don’t worry about tactics, rather develop the correct message.

1. Understand who your audience is
2. Putting the right message in front of them

Question 2

Prospects: Less Ready to Buy

Product
*Expensive, Hard to Understand, Requires Commitment

Audience
Low trust, Skeptical and requires a relationship/rapport

Answer 2

Appropriate Messaging Strategy:

1. Problem Awareness, Proclamations and Predictions, Information stories
2. Educate, How-to content, reveal the secret… lol

Question 3

Prospects: More Ready to Buy

Product
*Impulse buy/cheap, Easy to Understand and requires low commitment

Audience
Has little or no scepticism, is very aware, requires little trust

Answer 3

Appropriate Messaging Strategy:

1. Great Offer
2. Demonstrate Problem-Solution, Promise a result
3. Entertain