Philanthropic Brand Message

Question 1

Avoid

“Help Us”

Answer 1

We invite you to join us

Question 2

Avoid

“Thank you for your support”

Answer 2

1. Thank you for making an impact
2. Thank you for your investment …
3. Thank you for your generosity

Question 3

Avoid

“Donate Today”

Answer 3

Give a gift today

Question 4

Avoid

“Donors”

Answer 4

Community of champions

Question 5

Avoid

“Kiddo”

Answer 5

Children & Families

Question 6

Avoid

“Our Children & Families”

Answer 6

The Children & Families we serve

Question 7

Avoid

“Please give/donate now” (pleading language)

Answer 7

When you make a gift today…

Question 8

Avoid

Viewing (Sad child photos)

Answer 8

Describe with:
Happy, hopeful, inspired (change viewpoint)

Question 9

Avoid

“Cancer patient”, “ADHD patient”, “____ Patient”

Answer 9

1. Patient with cancer
2. Patient with ADHD
3. Patient with ______

Question 10

Avoid

“Patient who walks through our doors”

Answer 10

Patient who COMES through our doors (includes all abilities)

Question 11

Not assuming a “cure”

Answer 11

Live a full life

Question 12

Avoid:

1. WE’RE saving lives
2. OUR work is making a difference
3. Thank you for helping US _______
   (Children’s Mercy centric)

Answer 12

1. YOU are saving lives
2. YOU are making a difference
3. Thank YOU for _________
   (Donor centric)

Question 13

Avoid

“We treat all patients regardless of their abilities to pay”

Answer 13

Children’s Mercy ensures every child has access to the best care possible regardless of a family’s ability to pay. With the support of our community, Children’s Mercy provided nearly $120 million of uncompensated care in 2023