Pestle Flashcards
Name the industrial tool
PESTLE
PESTLE
Political Economic Social Technological Legal Environment
Political
Laws adopted by the state influence the way businesses operate
Individuals must state rule and regulations to obey
Challenge:
Political factors cause instability affecting the operation of the business
Overseas investors are happy to invest in economically stable and politically stable countries
Strategy:
Investigate different regulations of countries before planning any trading
Physical
Refers to the availability of natural resources and sustainability of mineral resources
Various businesses depend on natural resources to produce or provide services
Challenges:
Some natural resources are scarce and expensive
External environmental factors are a threat to the sustainability of a business
Changes in weather influences the availability of natural resources
Strategy:
Use packaging that can be recycled to prevent and limit pollution