PESTEL Analysis Flashcards
1
Q
Political
A
Factors:
- Likelihood of government interference in economic functioning of country
- Political stability of country
- Change in government will impact our economy
- Stance on war
2
Q
Physical environment
A
Includes:
- geographical location
- physical location
- weather
3
Q
Economic factors
A
- Economic growth and development of country
- Inflation rates
- Interest rates
- Exchange rates
- Unemployment
- Taxes
4
Q
Ethical factors
A
How a business is ethically run. The question between what is ethical and what is legal
5
Q
Social/ socio-economic factors
A
- Refers to impact the social trends have on the economy
Factors:
- average age and health trends
- HIV/AIDS, TB, Malaria, COVID
- Levels of education
- unemployment rates
- personal safety and crim
- wealth/poverty
6
Q
Technological factors
A
Considerations:
- development of social media
- online shopping
- advances in online money transfer
7
Q
Environmental factors
A
- environmental rules and regulations
- global warming
- natural disasters
8
Q
Legal environment
A
- Labour legislation
- CPA
- National credit act
- Environmental laws
- Lockdown laws
