Persusauive Techniques

Question 0

Snobbery

Answer 0

Tries to make people feel like they are better than others

Ex- join the brookside club for seasoned skiers… Because you are way beyond the beginner slopes.

Question 1

Testimonial

Answer 1

Tells you to base your opinion on what someone else thinks- usually a celebrity
Ex- proactive commercials

Question 2

Appeals to pity

Answer 2

Persuades by tapping into into peoples compassion for others.
Ex- animal shelter commercials

Question 3

Bandwagon

Answer 3

Tries to persuade by making people want to do the same thing others do…it urges people to go along with what others are doing.
Ex- everybody is rushing to see POMPEII! You should too!!!

Question 4

Stereotype

Answer 4

Unfair images of a certain group

Ex- the younger generation is lazy, self entered, and disrespectful

Question 5

Name calling

Answer 5

Makes accusations but doesn’t give any facts to support the claim
Ex- political ads

Question 6

Ethical appeal

Answer 6

Tries to gain moral support by linking the claim to a widely accepted value
Ex- buy our new green car…it will save the ozone

Question 7

Scare tactic

Answer 7

Makes people feel as if their safety, security, or health is in danger
Ex- if the bill is passed, the quality of our schools will decline.

Question 8

Inspiration

Answer 8

A strong emotion or desire to take action

Question 9

Claim

Answer 9

How the writer feels toward the argument

Question 10

Argument

Answer 10

A claim supported by reasons and evidence… Needs 2 things

Question 11

Appeals to vanity

Answer 11

Uses flattery to win people over