Persuasive Techniques

Question 1

Bandwagon appeal

Answer 1

Taps into people’s desire to belong

You have to come to the concert. Everyone’s going to be there.

Question 2

“Plain Folks” appeal

Answer 2

Implies ordinary people are on “our side” or that a candidate is like an ordinary person

Senator Jacobs knows what it’s like to struggle to make ends meet.

Question 3

Testimonial

Answer 3

Relies on endorsements from well known people or satisfied customers

As an Olympic athlete, I need all the energy I can get. That’s why I start my day with Grain puffs.

Question 4

Transfer

Answer 4

Connects a product, candidate, or cause with a positive image or idea

Freedom is in your hands the minute you hit the road n a Mountainback XRV

Question 5

Emotional Appeal

Answer 5

Uses words that evoke strong feelings, rather than facts and evidence, to pursue

For just a dollar a day, you can give a stray pet a second chance

Question 6

Appeals to values

Answer 6

Taps into people’s values or moral standards

Volunteer today- because it’s the right thing to do

Question 7

Loaded words

Answer 7

Uses words with strong connotations to stir people’s emotions

For the safety of our innocent children, we must protect our community from rampant crime