Persuasive techniques

Question 1

Chatty style…

Answer 1

Speaking to the reader in a friendly way

Question 2

Rhetorical questions…

Answer 2

Questions that don’t require an answer

Question 3

Contrasts…

Answer 3

Demonstrating differences in viewpoint

Question 4

Criticise the opposite opinion…

Answer 4

Destroy the point of view of the opposing argument

Question 5

Personal pronouns…

Answer 5

Using words like ‘we’, ‘us’ and ‘you’ to make the writing more appealing

Question 6

Shock tactics…

Answer 6

Making the reader surprised if horrified

Question 7

Exaggeration/hyperbole

Answer 7

Being over-the-top to get a point across

Question 8

Emotive pictures…

Answer 8

Pictures or illustrations that are meant to arouse your emotions

Question 9

Play on the reader’s guilt…

Answer 9

Make the reader feel bad about something

Question 10

Short sentences/paragraphs….

Answer 10

Making points easy to follow on the page

Question 11

Humour…

Answer 11

Light-hearted expression of a viewpoint

Question 12

Quote a reliable source…

Answer 12

Support a point with the views of a professional

Question 13

Emotive words…

Answer 13

Words that arouse emotion

Question 14

Statistics…

Answer 14

Numbers/graphs which provide convincing information

Question 15

Clusters of three

Answer 15

three phrases or describing words used to emphasise a point

Question 16

forceful phrases

Answer 16

using words like ‘I urge’ or ‘I demand’ for emphasis

Question 17

imagery

Answer 17

thought provoking pictures in your mind

Question 18

repetition

Answer 18

saying the same word or phrase more than once for emphasis

Question 19

Play on the reader’s sympathy

Answer 19

make the reader feel sorry for something or someone

Question 20

figures of speech

Answer 20

similes and metaphors adding colour to the writing

Question 21

catchy words or phrases

Answer 21

words that stick in your mind

Question 22

anecdote

Answer 22

A little story to illustrate a point