Persuasive Divices Flashcards
pathos
emotional appeal
persuasive technique targeting a reader’s feelings
ethos
ethical appeal
a persuasive technique targeting reader’s sense of right and wrong
logos
logical appeal
a persuasive technique that cites facts and/or statistics to target a reader’s intellect
euphemism
the substitution of a mild or vague expression for something offensive or harsh
rhetorical question
a question to which no answer is expected
parallel structure
the repetition of words or phrases that have similar grammatical structures
deductive reasoning
a logical process in which a conclusion is based on multiple premises that are assumed to be true
inductive reasoning
a logical process in which multiple premises are combined to meet a specific conclusion
logical fallacies
potential vulnerabilities or weaknesses in an argument
red herring
when the writer skips to a topic that has nothing to do with the discussion
ad hominem
arguing a point by questioning the opponent’s credibility
straw man
poor evidence or example to support the topic
false dilemma
only offers two options that are usually extreme and inaccurate
hasty generalization
not enough evidence to support a conclusion
circular reasoning
using the claim as evidence