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Persausions > Persuasions Exam 2 > Flashcards

Persuasions Exam 2 Flashcards

1
Q

Connotative meaning to a word

A

more subjective, refers to thoughts and emotions associated with a word

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2
Q

Denotative meaning to a word

A

words legit dictionary definition

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3
Q

euphemism

A

inoffensive terms substituted for offensive terms ( people use these to so appear more sensitive)

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4
Q

Double speak

A

ambiguous or evasive language

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5
Q

Condensational symbol

A

high emotion ( torture, bombing raids)

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6
Q

referential symbols

A

low emotion (enhanced interrogation methods)

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7
Q

Affective messages or symbols

A

more successful in changing affect-based attitudes

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8
Q

Cognative messages or symbols

A

more successful in changing cognition-based attitudes.

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9
Q

Framing

A

emphasizing attributes to persuade
work better when :
-match with induvial values
-the issue is new
-the audience does not have strong partisan beliefs yet

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10
Q

Unity frame

A
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11
Q

Ultimate terms

A

words or phrases that are widely accepted

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12
Q

devil terms

A

terms society veiws as terrible (racist, terrorist, molester)

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13
Q

charismatic terms

A

power in ways mysterious given (democracy/freedom

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14
Q

god terms

A

terms society veiws as good (family, children, education)

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15
Q

aphorisms

A

An aphorism is a concise, memorable expression of a general truth or principle

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16
Q

episodic framing

A

focuses on single event

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17
Q

thematic framing

A

focuses on trends over time

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18
Q

non-verbal behavior

A

-establishes intimacy
-heightens attention
-influences imataion
-creates impressions
-distraction

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19
Q

kinesics

A

facial expressions, body language, emblems

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20
Q

physical appearance

A

attractive people are more persuasive (face type, hair, height)

21
Q

haptics

A

to touch or not to touch

22
Q

proxemics

A

expectations and attractiveness

23
Q

adaptors

A

behaviors often used to manage emotions, relieve tension, or adapt to a situation. (fidgeting, scratching, or shifting posture)

24
Q

artifacts

A

object that uses symbolic communication to persuade someone to act or think in a particular way.

25
Q

chronemics

A

time (scarcity of time increase urgency)

26
Q

halo effect

A

tendency of people to rate attractive individuals more favorably for their personality traits or characteristics as compared to those who are less attractive.

27
Q

mesomorph body

A

athletic build, msuclar, medium sketal build

28
Q

ectomorph body

A

skinny build, small sketal

29
Q

endomorph body

A

bigger body, semi fat

30
Q

compliance gaining

A

choicesz people make about what tp say when trying to persaude others to behave in premeditated ways

31
Q

postive face

A

reflects an individual’s need for his or her wishes and desires to be appreciated in a social context. (maintenance of a positive and consistent self-image)

32
Q

negative face

A

Negative face reflects an individual’s need for freedom of action, freedom from imposition, and the right to make one’s own decisions.

33
Q

politeness theory

A
34
Q

what plays a role in if compliance gaining works

A

intimacy
power
long and short term consequences
resistance
personal beleifs
rights
apprehension

35
Q

intrinsic motivation

A

desire to do something for its own sake rather then for outside rewards

36
Q

extrinsic motivation

A

when you do something for external awards such as money grades or praise

37
Q

humor

A

_effective depending on the situation
-increases likability and captures attention
-not credible

38
Q

patritism

A

_culture matters
-only effective sometimes

39
Q

sex

A

Can often backfire
context matters
often objectifys

40
Q

integration

A

-“sucking up”
-Compliments
-Opinion conformity
-Performing favors
-Increases liking & perceptions of similarity
-Social labeling & self-concepts

41
Q

guilt

A

-empathy + efficacy
-causes motivation but not action
-stronger guilt appeals could cause reactance
-pity and shame

42
Q

fear

A

effective when communication depicts relatively high amounts of fear
-most effective
-stresses severity and susceptability

43
Q

anger

A

-evokes change
-works best when realted to logics
-needs strong argument
-efficacy
-closely tied to agression

44
Q

eppm

A

uses persuasive fear inducing messages to get intended behavioral response

45
Q

fear control

A

process of denial that does not involve physically averting behavior towards threat

46
Q

danger control

A

cognative processes orientnd towards reducing presented treat
-more effective

47
Q

Efficacy

A

ability to produce desired results

48
Q
A

Persausions (3 decks)

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