Final exam persausions

Question 1

Picture superiority effect

Answer 1

Pictures and images are more easy to remember then words

Question 2

Iconicity

Answer 2

Images easily communicate ideas and concepts in selective manner

Question 3

indexicality

Answer 3

images capture truth, shared truths=persuasions (can lead to manipulation)

Question 4

syntactic indeterminacy

Answer 4

suggest cause and effect, we accept without questioning

Question 5

visual persuasions and activism

Answer 5

awareness through interpretation and participation.

product placement and visual vehicles

Question 6

narratives and attention

Answer 6

distraction makes someone easier to influence

Question 7

esoteric (all boderline)

Answer 7

designed for or understood by a small number of people with specialized knowledge or training subtle influences affect us witjout realizing, works through priming (hidden forms)

Question 8

Priming

Answer 8

one stimulus shapes thoughts and awareness of related stimuli

Question 9

limitations of esoteric persuasion

Answer 9

lack scientific merit

Question 10

meanings and connotations related to color

Answer 10

green=enviormentalism
red= warning
-calming and stimulating

Question 11

branding

Answer 11

-Crafting persuasive marketing campaigns that resonate with the target audience and demonstrate product value.
-Choosing authentic colors that embody brand personality and differentiate from the competition.

-Using color theory to shape emotional responses and build trust with consumers.

Question 12

subliminal messages

Answer 12

presentation of stimuli below the threshold of consciousness and awareness, a technique used by advertisers and marketers to influence consumer behavior.

Question 13

product placement

Answer 13

form of advertising where branded goods are featured in a production that target’s a large audience

Question 14

music

Answer 14

-central and peripheral cues
-thinking and reflecting -associated with mood back around music (can change how we feel about what we are viewing)
-jingles and mnemonic devices

Question 15

Smell

Answer 15

-associations: perfume
-emotions
-productivity
-consumerism

Question 16

prosocial uses of persuasion

Answer 16

public service or health campaigns that influence people to recycle, quit smoking, etc. (modify/extinguishes) beleifs, and reinforce)

Question 17

ethical persausion

Answer 17

The use of moral principles in persuasion to influence an audience’s beliefs, attitudes, intentions, motivations, or behaviors.

Relying on the credibility