Final exam persausions

Question 1

Picture superiority effect

Question 2

Iconicity

Answer 2

Images easily communicate ideas and concepts in selective manner

Question 3

indexicality

Answer 3

images capture truth, shared truths=persuasions (can lead to manipulation)

Question 4

syntactic indeterminacy

Answer 4

suggest cause and effect, we accept without questioning

Question 5

visual persuasions and activism

Answer 5

awareness through interpretation and participation.

product placement and visual vehicles

Question 6

narratives and attention

Answer 6

distraction makes someone easier to influence

Question 7

esoteric

Answer 7

designed for or understood by a small number of people with specialized knowledge or training

Question 8

limitations of esoteric persauion

Question 9

meanings and connotations related to color

Answer 9

green=enviormentalism
red= warning
-calming and stimulating

Question 10

branding

Question 11

emotions

Question 12

subliminal messages

Question 13

product placement

Question 14

music

Question 15

Smell

Answer 15

-associations: perfume
-emotions
-productivity
-consumerism

Question 16

prosocial uses of persuasion

Question 17

motives vrs strategies and tactics

Question 18

ethical persausion