Persuasion Flashcards
1
Q
Do you use words related to a smaller or larger amount?
A
smaller
2
Q
Do you use numbers with fewer or more syllables?
A
fewer
3
Q
Should you show prices with even first and odd last or odd first and even last?
A
Even numbers first and odd numbers last
4
Q
When comparing prices what should you do to make the sale price more appealing?
A
Make original price bold, bigger, and a different color than the sale price. Example: original = black and bold and sale = red, smaller, and not bolded
5
Q
What are two ways to make prices look smaller?
A
- Remove the dollar sign
- Remove the commas