Persuasion Flashcards

1
Q

Do you use words related to a smaller or larger amount?

A

smaller

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2
Q

Do you use numbers with fewer or more syllables?

A

fewer

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3
Q

Should you show prices with even first and odd last or odd first and even last?

A

Even numbers first and odd numbers last

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4
Q

When comparing prices what should you do to make the sale price more appealing?

A

Make original price bold, bigger, and a different color than the sale price. Example: original = black and bold and sale = red, smaller, and not bolded

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5
Q

What are two ways to make prices look smaller?

A
  1. Remove the dollar sign
  2. Remove the commas
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