perspectives on Indian media Flashcards
Father of PR
Edward Bernays
Advertising
non- personal promotion of ideas goods and services
propoganda
influencing other people’s opinions and beliefs
public opinion
Acts as a barometer for PR
Functions of PR
establish relationships
monitor and influence
evaluate and adjust
advising on forming mutually beneficial policies
maintain two way communication
anticipate crisis
manage media relations
skills for pr
communication
critical thinking
media understanding and relationship building
strategies in PR
press release and media kits
social media management
influencer partnerships
event management
opportunities in pr
corporate
digital
‘crisis management
content strategy
influencer relations
publicity stunts
shock stunts
charitable stunts
notable pr campaigns
united states 2024 elections
indian elections 2024
brand india initiatives
types of media law
business related and freedom related
freedom of speech and expression
Article 19-22
defamation
tarnishing someones reputation publicly
types of defamation
libel and slander
civic and criminal
criminal defamation
section 356 bhartiya nyaya sanhita
first exhibition in India
lumiere brothers Bombay 1896
early pioneers
harishchandra bhatvadekar
dadasaheb phalke
first full length feature film
rajah harishchandra 1913
silent era
1896-1930
notable figures in the silent era
rg tourney dg ganguly
r Natraj Mudaliar
talkies era
1931 onwards
first Indian talkie
alam ara directed by ardershi irani
golden age of cinema
1950- 1960
notable film makers in the golden age
raj kapoor - awara
guru datt- pyasa
mehboob khan - mother India
