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communication theories > perspectives on Indian media > Flashcards

perspectives on Indian media Flashcards

1
Q

Father of PR

A

Edward Bernays

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2
Q

Advertising

A

non- personal promotion of ideas goods and services

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3
Q

propoganda

A

influencing other people’s opinions and beliefs

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4
Q

public opinion

A

Acts as a barometer for PR

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5
Q

Functions of PR

A

establish relationships
monitor and influence
evaluate and adjust
advising on forming mutually beneficial policies
maintain two way communication
anticipate crisis
manage media relations

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6
Q

skills for pr

A

communication
critical thinking
media understanding and relationship building

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7
Q

strategies in PR

A

press release and media kits
social media management
influencer partnerships
event management

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8
Q

opportunities in pr

A

corporate
digital
‘crisis management
content strategy
influencer relations

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9
Q

publicity stunts

A

shock stunts
charitable stunts

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10
Q

notable pr campaigns

A

united states 2024 elections
indian elections 2024
brand india initiatives

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11
Q

types of media law

A

business related and freedom related

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12
Q

freedom of speech and expression

A

Article 19-22

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13
Q

defamation

A

tarnishing someones reputation publicly

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14
Q

types of defamation

A

libel and slander
civic and criminal

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15
Q

criminal defamation

A

section 356 bhartiya nyaya sanhita

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16
Q

first exhibition in India

A

lumiere brothers Bombay 1896

17
Q

early pioneers

A

harishchandra bhatvadekar
dadasaheb phalke

18
Q

first full length feature film

A

rajah harishchandra 1913

19
Q

silent era

A

1896-1930

20
Q

notable figures in the silent era

A

rg tourney dg ganguly
r Natraj Mudaliar

21
Q

talkies era

A

1931 onwards

22
Q

first Indian talkie

A

alam ara directed by ardershi irani

23
Q

golden age of cinema

A

1950- 1960

24
Q

notable film makers in the golden age

A

raj kapoor - awara
guru datt- pyasa
mehboob khan - mother India

25
Q

new wave of cinema

A

focused on social issues raised by mrinal sen and Satyajit rai

26
Q

new wave cinema examples

A

Bhuvan shomme - 1969
garam hawa 1973

27
Q

ankur 1974

A

Shyam benegal

28
Q

corporotization of multiples industry

A

1998

29
Q

contempt of court

A

disrespect of court

30
Q

contempt of court act

A

1971

31
Q

types of contempt

A

civil and criminal

32
Q

case example

A

Patricia mukhim 2019

33
Q

it act

A

2000

34
Q

digital media 3 tier regulation

A

code of conduct
grievance redressal

35
Q

telecommunications act

A

2023

36
Q

world press freedom index

A

india ranks 159

communication theories (2 decks)

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