concepts Flashcards
key elements of of Aristotles model of communication
ethos, pathos, logos
speaker centric model limitations
neglect of audience, no feedback, contextual factors, one way of communication
Jennifers slacks definition of communication
relational process of creating and interpreting messages which elicit a response
social construction of reality (1966)
Peter berger and Thomas luckman
elements of source (smcr model)
communication skills
attitudes
knowledge
social system
culture
elements of message in smcr model
content
elements
treatment
structure
code
elements of channel
hearing
seeing
touching
smelling
tasting
source
transfers information to receiver after putting his thoughts into words
message
thoughts- words - message (encoding)
channel
medium through which message is conveyed to receiver
receiver
message is ultimately received by the receiver and he interprets it
noise
after the message is sent noise may occur. this may disrupt the source and message. the receiver might partially hear it or not hear it at all.
advantages of smcr model
simplicity
clarity in analysis
focus on encoding and decoding
applicability
disadvantages of smcr model
linear nature
oversimplification
lack of emphasis on context
no consideration of non verbal communication
cybernetic
communication in form of information processing
rhetorical
emphasis on strategic use of language for persuasion or to influence the audience.
semiotic
explores meaning of communication through signs and symbols
socio psychological tradition
examines the individuals psychological processes in communication
phenomenological
focuses on individuals subjective experiences and interpretations of the world.
socio cultural tradition
explores how communication practices shape and are shaped by cultural and social contexts
critical tradition
analyzes communications role in perpetuating power structure and ideologies