concepts Flashcards

1
Q

key elements of of Aristotles model of communication

A

ethos, pathos, logos

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2
Q

speaker centric model limitations

A

neglect of audience, no feedback, contextual factors, one way of communication

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3
Q

Jennifers slacks definition of communication

A

relational process of creating and interpreting messages which elicit a response

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4
Q

social construction of reality (1966)

A

Peter berger and Thomas luckman

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5
Q

elements of source (smcr model)

A

communication skills
attitudes
knowledge
social system
culture

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6
Q

elements of message in smcr model

A

content
elements
treatment
structure
code

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7
Q

elements of channel

A

hearing
seeing
touching
smelling
tasting

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8
Q

source

A

transfers information to receiver after putting his thoughts into words

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9
Q

message

A

thoughts- words - message (encoding)

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10
Q

channel

A

medium through which message is conveyed to receiver

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11
Q

receiver

A

message is ultimately received by the receiver and he interprets it

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12
Q

noise

A

after the message is sent noise may occur. this may disrupt the source and message. the receiver might partially hear it or not hear it at all.

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13
Q

advantages of smcr model

A

simplicity
clarity in analysis
focus on encoding and decoding
applicability

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14
Q

disadvantages of smcr model

A

linear nature
oversimplification
lack of emphasis on context
no consideration of non verbal communication

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15
Q

cybernetic

A

communication in form of information processing

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16
Q

rhetorical

A

emphasis on strategic use of language for persuasion or to influence the audience.

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17
Q

semiotic

A

explores meaning of communication through signs and symbols

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18
Q

socio psychological tradition

A

examines the individuals psychological processes in communication

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19
Q

phenomenological

A

focuses on individuals subjective experiences and interpretations of the world.

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20
Q

socio cultural tradition

A

explores how communication practices shape and are shaped by cultural and social contexts

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21
Q

critical tradition

A

analyzes communications role in perpetuating power structure and ideologies

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22
Q

mass communication

A

homogeneous messages to heterogeneous audience

23
Q

intrapersonal communication

A

communication happening within someones mind

24
Q

interpersonal communication

A

communication. happening between two or more individuals

25
Q

haptic communication

A

communication through touch

26
Q

audience

A

group of people who receive a message

27
Q

audience theory

A

theory that explains how audience interacts and interprets media messages

28
Q

persuasion theory

A

the process of influencing someones beliefs attitudes or behaviors

29
Q

delay feedback

A

feedback which is not immediate and might take a while to reach till the receiver

30
Q

consultation media

A

media that is used for seeking advice or information

31
Q

conversational media

A

media that is used for social interaction

32
Q

lookism

A

prejudice or discrimination based on appearance

33
Q

social construct

A

a concept or idea that is created and defined by society

34
Q

idealism

A

a belief that the world should be an ideal place

35
Q

surrealism

A

an artistic movement that emphasizes the subconscious and dreams

36
Q

critical thinking

A

the ability to analyze and evaluate information

37
Q

micro encapsulation

A

process that involves coating small particles, droplets or gases with material to create capsules with useful properties

38
Q

olfactory communication

A

olfactory nerve is what manages our sense of smell and it is directly linked to there part of the brain that monitors memories and emotions

39
Q

elements of communication using analogy

A

human communication
philosophy
organizational communication
science and technology

40
Q

scmr model examples

A

table tennis, bowling, swimming

41
Q

Aristotles model of communication

A

speaker- speech - audience- effect

42
Q

Kate smith

A

First Lady of radio

43
Q

torches of freedom

A

1929 easter march (Edward bernay and AA brill)
alvin toffler

44
Q

magic bullet theory

A

James bulgar
torches of freedom
Kate smith
4 minute speech
payne fund studies

45
Q

osgood schram model

A

1954 Wilbur schramm circular communication

46
Q

modal reasoning

A

type of reasoning that involves concepts of possibility, necessity and contingency

47
Q

kidults

A

kidults refers to adults who engage in. activities or hobbies traditionally associated with children

48
Q

heat mapping

A

data visualization. technique that uses color to represent data values in two dimensional spaces

49
Q

7 cs of communication

A

concrete
concise
complete
clear
courteous
correct
considerate

50
Q

Xerox founder

A

Joseph c wilson
chestor carlson

51
Q

types of communication models

A

linear
transactional
interactional

52
Q

humans as gregarious beings

A

social need
information dissemination
instruction
persuasion
cultural promotion

53
Q
A