concepts Flashcards

1
Q

key elements of of Aristotles model of communication

A

ethos, pathos, logos

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2
Q

speaker centric model limitations

A

neglect of audience, no feedback, contextual factors, one way of communication

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3
Q

Jennifers slacks definition of communication

A

relational process of creating and interpreting messages which elicit a response

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4
Q

social construction of reality (1966)

A

Peter berger and Thomas luckman

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5
Q

elements of source (smcr model)

A

communication skills
attitudes
knowledge
social system
culture

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6
Q

elements of message in smcr model

A

content
elements
treatment
structure
code

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7
Q

elements of channel

A

hearing
seeing
touching
smelling
tasting

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8
Q

source

A

transfers information to receiver after putting his thoughts into words

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9
Q

message

A

thoughts- words - message (encoding)

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10
Q

channel

A

medium through which message is conveyed to receiver

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11
Q

receiver

A

message is ultimately received by the receiver and he interprets it

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12
Q

noise

A

after the message is sent noise may occur. this may disrupt the source and message. the receiver might partially hear it or not hear it at all.

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13
Q

advantages of smcr model

A

simplicity
clarity in analysis
focus on encoding and decoding
applicability

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14
Q

disadvantages of smcr model

A

linear nature
oversimplification
lack of emphasis on context
no consideration of non verbal communication

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15
Q

cybernetic

A

communication in form of information processing

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16
Q

rhetorical

A

emphasis on strategic use of language for persuasion or to influence the audience.

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17
Q

semiotic

A

explores meaning of communication through signs and symbols

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18
Q

socio psychological tradition

A

examines the individuals psychological processes in communication

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19
Q

phenomenological

A

focuses on individuals subjective experiences and interpretations of the world.

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20
Q

socio cultural tradition

A

explores how communication practices shape and are shaped by cultural and social contexts

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21
Q

critical tradition

A

analyzes communications role in perpetuating power structure and ideologies

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22
Q

mass communication

A

homogeneous messages to heterogeneous audience

23
Q

intrapersonal communication

A

communication happening within someones mind

24
Q

interpersonal communication

A

communication. happening between two or more individuals

25
haptic communication
communication through touch
26
audience
group of people who receive a message
27
audience theory
theory that explains how audience interacts and interprets media messages
28
persuasion theory
the process of influencing someones beliefs attitudes or behaviors
29
delay feedback
feedback which is not immediate and might take a while to reach till the receiver
30
consultation media
media that is used for seeking advice or information
31
conversational media
media that is used for social interaction
32
lookism
prejudice or discrimination based on appearance
33
social construct
a concept or idea that is created and defined by society
34
idealism
a belief that the world should be an ideal place
35
surrealism
an artistic movement that emphasizes the subconscious and dreams
36
critical thinking
the ability to analyze and evaluate information
37
micro encapsulation
process that involves coating small particles, droplets or gases with material to create capsules with useful properties
38
olfactory communication
olfactory nerve is what manages our sense of smell and it is directly linked to there part of the brain that monitors memories and emotions
39
elements of communication using analogy
human communication philosophy organizational communication science and technology
40
scmr model examples
table tennis, bowling, swimming
41
Aristotles model of communication
speaker- speech - audience- effect
42
Kate smith
First Lady of radio
43
torches of freedom
1929 easter march (Edward bernay and AA brill) alvin toffler
44
magic bullet theory
James bulgar torches of freedom Kate smith 4 minute speech payne fund studies
45
osgood schram model
1954 Wilbur schramm circular communication
46
modal reasoning
type of reasoning that involves concepts of possibility, necessity and contingency
47
kidults
kidults refers to adults who engage in. activities or hobbies traditionally associated with children
48
heat mapping
data visualization. technique that uses color to represent data values in two dimensional spaces
49
7 cs of communication
concrete concise complete clear courteous correct considerate
50
Xerox founder
Joseph c wilson chestor carlson
51
types of communication models
linear transactional interactional
52
humans as gregarious beings
social need information dissemination instruction persuasion cultural promotion
53