personal selling Flashcards
1
Q
The objective of personal selling
A
to stimulate a consumer purchase
2
Q
coupons
A
price discounts, cents- off
3
Q
sampling
A
deliver a free sample of the actual product for trial
4
Q
bonus pack
A
brand loyalty, reward customers, mature stage
5
Q
BOGO
A
buy one get one free
6
Q
premium offers
A
an item offered free or at a low price, mature stage
7
Q
sweepstakes
A
Equal and random chance of winning, no purchase is required
8
Q
contests
A
requires skill
9
Q
multi-pack
A
trial of products inside one pack
10
Q
strategic tie ins
A
get brand awareness for both companies
11
Q
dealer incentives
A
to gain displays and distribution from the channel of distribution
12
Q
A
