Global Marketing

Question 1

Domestic Controllable

Answer 1

The marketing mix. Product, price, place and promotion

Question 2

Domestic Uncontrollable

Answer 2

Political: Sensitivities to business due to political sensitivities
Legal: Laws that restrict or open- up trade
Economic

Question 3

Gross Domestic Product (GDP)

Answer 3

The market value of a nation’s total output of goods and
services for a given period; an overall measure of economic standing

Question 4

A limit on the amount of goods an importing country will accept for certain product categories in a specific period of time

Answer 4

quota

Question 5

Embargo

Answer 5

A government’s suspension of trade in a particular product or with a
given country

Question 6

Government restrictions on the amount of a particularcurrency that can be bought or sold

Answer 6

Exchange controls

Question 7

United states- Mexico- Canada Agreement (USMCA)

Answer 7

An alliance that merges Canada, Mexico, and the United States into a single market

Question 8

An alliance that promotes trade among its member countries in Europe

Answer 8

European Union

Question 9

The purchase of products from a foreign source

Answer 9

Importing

Question 10

The sale of products to foreign markets

Answer 10

Exporting

Question 11

Trading company

Answer 11

A company that links buyers and sellers in different countries