Personal Investigation 1 - Content Analysis of Antisocial Behaviour

Question 1

PI1
Content Analysis Definition

Answer 1

An observational study in which behaviour is observed indirectly in written or verbal materials such as interviews, conversations, books, tv, etc.

Question 2

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Past Research

Answer 2

Robinson & Bachman: ‘Relationship of TV viewing to violence and aggressive behaviour’

-Observed correlation between aggressive behaviour in children and antisocial behaviour present in media

Question 3

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Aim

Answer 3

To find out how prevalent antisocial behaviour is throughout media across different age ratings

Question 4

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Independent Variable

Answer 4

The age rating of the content
OP: 18 or PG

Question 5

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Dependant Variable

Answer 5

The amount of antisocial behaviour
Measuring using predetermined coding scheme
OP: Behaviour which causes / is likely to cause harm or distress upon another person

Question 6

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Hypothesis

Answer 6

Directional, Experimental: Televised media with age ratings above 18 will include more antisocial behaviour than media with a PG rating

Question 7

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Null Hypothesis

Answer 7

There will be no difference in the amount of antisocial behaviour present in media with the 18 and PG age ratings

Question 8

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Confounding Variable

Answer 8

Amount of time observing each content (different time obs PG to 18)
Eliminate: 1 Hour Observation of each content

Question 9

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Extraneous Variables

Answer 9

Research bias
Counteract: Coding scheme based off met. gov. official def of antisocial beh.

Situational: poor environment limiting researcher’s observational abilities
Counteract: Environment = free of distractions / controlled lighting & temperature

Question 10

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Methodology Justification

Answer 10

Method of analysing aspects of the media

Question 11

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Methodology Strengths

Answer 11

• Ability to analyse a wide range of material
• Ethically Sound
• Qualitative & Quantitative Data available

Question 12

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Methodology Weaknesses

Answer 12

• Research = limited to my hypothesis (coding scheme)
• My analysis may be subjective

Question 13

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Sampling Method & :) + :(

Answer 13

OPPORTUNITY SAMPLING
:) - Most practical
:( - Bias & subjective in available material (Netflix used = limits content not streamed on Netflix)

Question 14

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Descriptive Statistics & Justification

Answer 14

MEAN: More sensitive than other methods (Incorporates all tallied data) & More practical than SD

Question 15

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Graphical Representation

Answer 15

Bar Chart: Practically shows frequency distribution from a frequency table

Question 16

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Inferential Statistics Test & Why

Answer 16

Chi Squared
Nominal Data
Independent Groups

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Critical Value

Answer 17

43.77

Question 18

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Observed Value

Answer 18

47.33

Question 19

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Assessing Reliability

Answer 19

Inter-rater reliability:
Myself & another researcher produce consistent results using a standardised coding scheme; IF SIMILAR = high internal reliability

Question 20

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Assessing Validity

Answer 20

FACE VALIDITY:
If findings correlate with the expectation that 18 content will have more antisocial behaviour = high face validity

Question 21

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Potential Validity Issue

Answer 21

Researcher bias
Eliminate with inclusion of another researcher & use of a standardised coding scheme

Question 22

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Possible Ethical Issues

Answer 22

Risk of harm: Ensure researchers receive frequent breaks to reduce ailments caused by excessive observation

Valid consent: Ensure use of content is within fair use & doesn’t impose on copyright infringement