Periodical Exam part 2

Question 1

The process of dividing a broad target market into smaller groups based on specific characteristics, needs, or behaviors. This allows marketers to tailor their strategies to different segments.

Answer 1

Customer Segmentation

Question 2

The perceived value and strength of a brand in the minds of consumers. It reflects the brand reputation, recognition, and customer loyalty.

Answer 2

Brand Equity

Question 3

The use of digital channels, such as social media, email, search engines, and websites, to promote and advertise products or services.

Answer 3

Digital Marketing

Question 4

The percentage of visitors or potential customers who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

Answer 4

Conversion Rate

Question 5

The systematic process of collecting, analyzing, and interpreting data about a market, including information about potential customers, competitors, and the overall industry.

Answer 5

Market Research

Question 6

A prompt or instruction designed to encourage an immediate response from the audience, often in the form of clicking a button, making a purchase, or filling out a form.

Answer 6

Call to Action (CTA)

Question 7

A strategy that involves partnering with influential individuals or personalities (influencers) to promote a product or service to their followers.

Answer 7

Influencer Marketing

Question 8

a framework used to assess and analyze the internal and external factors that can impact a business.

Answer 8

SWOT Analysis

Question 9

-A specific web page that serves as the entry point for a website or a particular section of a website.
-often designed for marketing or advertising campaigns.

Answer 9

Landing Page

Question 10

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

Answer 10

Content Marketing

Question 11

The percentage of total sales within a market that a company or product holds. It is a measure of a company competitiveness and position in the market.

Answer 11

Market Share

Question 12

The entire process a customer goes through, from becoming aware of a product or brand to making a purchase and beyond. Understanding the _____________ helps optimize marketing
efforts at each stage.

Answer 12

customer journey

Question 13

A marketing strategy that relies on individuals sharing a marketing message rapidly, causing it to spread quickly and widely, often through social media or word of mouth.

Answer 13

Viral Marketing

Question 14

The unique and distinct feature or benefit that sets a product or brand apart from competitors in the eyes of the target audience.

Answer 14

Unique Selling Proposition (USP)

Question 15

The percentage of customers that a business retains over a specific period. High retention rates indicate customer loyalty and satisfaction.

Answer 15

Retention Rate

Question 16

refers to the specific group of people to whom a company intends to sell its products and services, based on factors such as demographics, psychographics, and behavioral
characteristics.

Answer 16

Target Marketing

Question 17

external movements that have the potential to
adversely affect the company.

Answer 17

Threats in Business Environment

Question 18

evaluates the internal and external environment of an organization.

Answer 18

Marketing Plan

Question 19

targeting strategy has loyal customers and builds strong product
positioning.

Answer 19

Segment Marketing

Question 20

involves designing a product or service to meet a specific segment needs and developing a marketing mix to create a competitive advantage in the minds of the selected target market.

Answer 20

Positioning

Question 21

attempts to answer the WHY’s regarding consumer’s purchasing behavior.

Answer 21

Psycho-demographic

Question 22

the factors that assist in the distribution and selling of goods to
customers

Answer 22

SWOT Analysis entities

Question 23

is utilized to comprehensively examine the economic, political, legal, and technological forces that may impact the firm ability to create products satisfying consumer needs
and wants.

Answer 23

PEST Analysis

Question 24

targeting strategy has high knowledge of its market segment but with high risk.

Answer 24

Niche Marketing

Question 25

Anything that a company or firm offers to customers for their use or consumption

Answer 25

Product

Question 26

To gain a comprehensive understanding of the organization's current and historical marketing initiatives, the company should undertake a _________

Answer 26

Marketing Audit

Question 27

The overall result and significance of successfully implementing a strategy to increase exposure to the target audience is referred to as __________

Answer 27

impact

Question 28

In a highly competitive market, a company looking to differentiate its brand and product to gain a distinct advantage involves _________

Answer 28

Market Positioning

Question 29

the company’s attributes that give it a competitive edge.

Answer 29

Strengths

Question 30

If you want to assess the percentage of the target market that has been exposed to a specific advertisement, __________

Answer 30

reach as a metric you are measuring.

Question 31

The series of steps covering market analysis, planning, implementation, and control in preparation
for launching a new product is best described as the

Answer 31

Marketing Planning Process

Question 32

tailors advertising strategies to target specific types of consumers who can
benefit from their products, emphasizing a positioning approach focused on the user.

Answer 32

User-based Positioning

Question 33

strategically placed along expressways and highways in marketing campaigns.

Answer 33

Billboards

Question 34

a promotion type is used when the marketer wishes to build strong and binding
relationships with customers.

Answer 34

Personal Selling

Question 35

is defined as the set amount that customers have to pay upon purchase of a good.

Answer 35

Price

Question 36

In a highly competitive market, marketers distinguish their brands and communicate unique advantages to customers, emphasizing the specific characteristics that set their products apart
through _____________

Answer 36

Feature-based Positioning

Question 37

In a scenario where a company introduces a new and innovative product to the market, setting a high price on its unique features and maximizing profit before competitors catch up, ____________ is being employed.

Answer 37

Market Skimming Scheme

Question 38

the future objectives and targets a company aims to achieve based on its past accomplishments.

Answer 38

Goals

Question 39

In a retail setting, a customer examines an actual product’s design, features, and specifications
before making a purchase decision.

Answer 39

Product Levels

Question 40

In a market scenario where a brand aims to challenge the leading competitor or secure a position as the number two brand,

Answer 40

Head-on Competitive Positioning

Question 41

In a marketing campaign, your team has successfully implemented a strategy to increase the value of exposure to the target audience. The overall result and significance of this accomplishment is _______

Answer 41

impact

Question 42

a targeting strategy deals with one product fits all but is difficult to satisfy
customers.

Answer 42

Mass Marketing

Question 43

involves setting a low initial price to quickly gain a large customer base.

Answer 43

Market
Penetration Strategy

Question 44

Marketers promote their products by highlighting the various potential applications or specific
circumstances in which the products can be effectively utilized through

Answer 44

Feature-based Positioning .

Question 45

expressed as specific, measurable, attainable, realistic, and time-bound targets.

Answer 45

Objectives

Question 46

tailors advertising strategies to target specific types of consumers who can benefit from their products

Answer 46

User-based Positioning