Perfect Competition, Imperfectly Competitive Markets, Oligopoly and Monopoly Flashcards
Perfect Competition
Market structure with large numbers of buyers and sellers, identical products, free entry and exit, and perfect knowledge
Objectives For Firms
Profit Maximisation - MC = MR
Sales Maximisation - AC = AR
Revenue Maximisation - MR = 0
Survival
Profit satisficing
Growth
Imperfect Competition
Market structure with lots of buyers and sellers and sell heterogeneous (dissimilar) products
All Characteristics of Imperfect Competition
Many Buyers and Sellers
Heterogeneous products
Price makers
Barriers to Entry/Exit
Imperfect Information
Oligopoly
Market structure with a few big firms in the market
All Characteristics of Oligopoly
Few Large Firms in the Market
Price Makers
Heterogeneous products
Product Differentiation
High Barriers to Entry/Exit
Imperfect Information
Monopoly
Market structure where there is one firm in the market
All Characteristics of Monopoly
One Firms in the Market
Price Maker
High Barriers to Entry/Exit
Imperfect Information
Absence of Competition
Pure Monopoly
Single supplier within a market/industry
Monopoly Power
When a firm has more than 25% market share within the market
Limit Pricing
Artificial barrier to entry set by firms which involves setting the price of product below the cost of production for new entrant
Predatory Pricing
The setting of prices below average price to drive out competitors within a market
Contestability
The ease at which competitors can enter a market
Sunk Costs
An unrecoverable cost
Cartel
When producers illegally collude (cooperate) to change price of good/service
Concentration Ratio
The % of market share for the leading firms
Price Leadership
Smaller firms tend to follow price changes from the dominant firm in the market
Price Wars
Firms repeatedly cutting their prices below their competitors
Game Theory
This is the study between two or more interacting decision makers and how it can influence outcomes
Nash Equilibrium
Concept in Game Theory where no interacting decision makers can gain by changing their strategy
Allocative Efficiency
This is when resources have been distributed to the goods/services that consumers demand (AR = MC as it is where supply = demand)
Productively Efficient
This is the point where firms are operating at the lowest cost so is the bottom of the AC (AC = MC)
Static Efficiency
This describes the efficiency at one given point of time so incorporates both allocative and productive efficiency
X-Efficiency
This is when firms are operating on the lowest AC curve, no waste