Percentages, Qualitative Data Flashcards
1
Q
What level of data do percentages summarise?
A
Nominal level data meaning frequencies in categories
2
Q
What is qualitativedata?
A
. Non-numerical language based data collected through interviews, open questions and content analysis
3
Q
What does qualitative data help researchers do?
A
, Allows researchers to develop insights into the nature of subjective experiences, opinions and feeling’s