Peer influences Flashcards
Social learning theory
indirect/vicarious reinforcement by observing role models. Attention, Retention, Replication, Motivation. e.g. seeing a friend smoke and having social status boosted encourages you to smoke.
bandura
Bobo dolls. when children watched alduts act aggressively with the doll, they replicated the behaviour. same when they treated it well. most influential was same sex role model
who is a role model
more likely to imitate when RM is older, same sex, powerful/high status (popular), friendly
peer pressure
direct or indirect. deliberate action where person/group encourages individual to engage in behaviour against their will
how does vicarious reinforcement influence behaviour
motivated by consequences of role models actions. e.g. replicate if they’re rewarded, avoid if punished.
perceived social norms
rules of behaviour that are considered acceptable within a particular group that you believe to be true.
descriptive norms
perception of how you belive others behave. e.g. how much you think your friends drink
injunctive norms
what you perceive to as being acceptable to others.
Zou and Savani
the extent to which people think that their peers engage in a risky behaviour has a stronger influence on their own behaviour than whether they would recommend the behaviour to someone else. i.e. they follow their perceived norms of others behaviour.
Perkins and Berkowitz
many students thought being intoxicated was ok in limited situations, many also thought peers believed it was more socially acceptable.
novel research
survey showed that children as young as 11 are drinking, 5x more likely when their friends already do.
cause and effect
peer influence or selection: friends influence behaviour, or choose friends based on common behaviours. most research is non-experimental. reserch suggests selection is stronger influence
simplistic
not only social factors influence behaviour. family and neighbourhood, media. CDC - poor parental monitoring, abuse, parental substance use, familial rejection, attitudes.
Fergusson and Horwood
peer attitudes to drug use predictive of adolescent drug use
Simons-Morton and Farhat
39/40 prospective studies showed positive correlation between smoking and peer pressure. strong evidence for causality