Pavlov Flashcards
what was Pavlovs study abt?
classical conditioning on dogs, demonstated how dogs could learn to assosiate a neutral stimulus (bell) with unconditioned stimulus (food), leading to conditioned responce (Saliva). Learning by assosiatiion
AO1 aim + procedure
investigate how dogs learn through assosiation
procedure: pavlov placed dogs in a controlled lab setting. presented food (UCS) and measured salivation (UCR). Bell (NS)–> paired w food. Eventually, bell (CS) alone triggered salivation (CR)
findings: dogs learnt to salivate at sound of bell
How did Pavlov have scientific credibility
Controlled lab conditions, eliminating extraneous variables.
Use of objective measurements, enhances reliability
supports psychology as a science
Pavlov Real world applications
Explains phobias (Watson+Rayner’s ‘‘Little Albert’’ study)
used in systematic desensitisation therapy for anxiety disorders
shows practical value of classical conditioning
how does Pavlov lack ecological validity?
artificial setting, dogs behaviour may not reflect real life learning
(finding not generalise to natural environment)
Name the animal research issues of Pavlov
- Dogs brains differ- not generalisable
- Ethics, restrained, bad conditions, surgically altered to measure salivation–> animal welfare and ethical research practices
Exlplain how Pavlov is reductionist
Oversimplification- ignores cognitive and biological predispositions in learning. Operant conditioning and social learning offer alternative explanations
Real world evidence of pavlov
- advertising- companies use classical conditioning to create positive assosiations with products
eg Celeb (UCS) paired with brand (NS), leading to positive emotion (CR) when ppl see the brand.
result: consumers assosiate brand with desirable feelings- more likely to buy