Paul Lazersfeld Flashcards
0
Q
What were the 3 social functions that Lazersfeld believed in?
A
- Status Conferral Function: you’re significant if mentioned in the media
- Enforcement of Social Norms: media instigates change but no action is taken
- Narcotizing Dysfunction: being bombarded by large amounts of information but not taking action
1
Q
Who was Paul Lazersfeld?
A
- Sociologist & Mathematician (20th Century)
- Studied at the Columbia School
- Created 2-Step Flow of Communication Model: most people from their opinions under the influence of leaders influenced by mass media.
