Patagonia Flashcards
Reason For Being
We’re in Business to save our home planet
Core value 1
QUALITY: Build the best product, provide the best service and constantly improve everything we do.
Core Value 2
INTEGRITY: Examine our practices openly and honestly, learn from our mistakes and meet our commitments.
Core value 3
ENVIRONMENTALISM: Protect our home planet
Core value 4
JUSTICE: Be just, equitable antiracist as a company and in our community
Core value 5
NOT BOUND BY CONVENTION: Do it out way
1957
Yvon Chouinard begins making climbing hardware in his parents backyard in Burbank, California
1966
Yvon moves operations to Ventura, California, to be near So Cal surf breaks and partners with Tom Frost to form Chouinard Equipment
1970
Great Pacific Iron Works store opens in Ventura
1972
First Chouinard Equipment catalog, which includes industry-changing essay on “Clean Climbing” by Doug Robinson
1979
Patagonia introduces the “layering concept” with polypropylene base layers, bunting fleece mid layers and foam back shells
1985
begin donating 10% of annual profits toward preserving nada restoring natural environment
1986
First Patagonia only store opens in San Francisco and serves as prototype for retail development
1991
we commission a life cycle analysis of cotton, wool, polyester and nylon
1992
In-house environment assessment program begins
1993
introduce PCR Synchilla fleece made from recycled soda bottles; company aids activists working to remove obsolete dams; first tools for grassroots activist conference
1994
company issues first internal environmental assessment report
1996
stopped using conventionally grown cotton, adopting 100% organic cotton for all cotton products
1999
Time magazine names Yvon a “hero for the Planet” ; Patagonia and Malden Mills launch Polartec regulator insulation
2000
team, using blue sign technologies, begin reducing environmental harm, improve consumer and occupational health and safety and optimism the efficient use of resources in making our fabrics
2001
Yvon and Craig Mathews “1% for the planet”, a non-profit organization; company-wide environmental campaign focuses in making our fabrics
2005
begin taking back Capilene products for recycling through our Common Treads Recycling Program
2007
Our Reno Service center receives a Gold-Level LEED certification for environmental responsibility, resource efficiency, occupant comfort and community sensitivity; Fortune magazine calls Patagonia “The coolest company on the planet.”
2011
Common Treads Initiative is launched; “Don’t buy this Jacket” full page as appears on Black Friday in the New York Times.
2012
Patagonia becomes California’s first B Corp: Patagonia publishes The Responsible Company by Yvon Chouinard and Vincent Stanley; Patagonia Provision Launches it first product: Wild salmon
2013
We create $20 million and Change, relaunch capilene base layers with fabrics that are certified as blue sign approved, and introduce Yulex wetsuits made in part with natural rubber
2014
To improve animal welfare, all our down styles are insulated only with Traceable Down. We start to offer styles made in Fair Trade Certified factories and introduce products made with recycled wool, recycled cotton and undid cashmere. On our website product pages, The Footprint Chronicles shoe our customers where everyone of our products is made
2015
Introduce new line of denim dyed with innovation process that uses 84% less water, 30%less energy and emits 25% less CO2 than conventional denim dyeing. Our Worn Wear program hits the road offering free ferment repair to lengthen the useful life of our clothing. Our DamNation film and tour go global, education and activating audience to support the removal of deadbeat dams
2016
We add recycled down to our recycled offerings, keeping even more discards from the landfill and useful materials in play. we convert out Nano Puff line to PrimaLoft Gold Insulation Eco, which has 55% recycle content and is the most thermal efficient synthetic insulation on the market. We also unleash the world’s first neoprene-free wetsuits, made with natural rubber derived from sources that are Forest Stewardship Council certified by Preferred by nature
2017
We launch a mew Worn Wear website, WornWear.com making it simple to buy, sell and repair used Patagonia clothing
2018
Patagonia Action Works goes live, making it easy for our audience to connect with grassroots organizations and take action on many of the most pressing environmental issues face the world
2019
To respond to the side state of the environments affairs, changed the mission statement to: “we are in business to save our home planet”. We offer $10 million match for all individual donations made to nonprofit environmental groups, which was spent in just 17 days
2020
After the murder of George Floyd, we make a commitment to become an antiracist company. As part of that commitment, we form internal groups like the Bipoc Community Group and the LGBTQIA+ community group so that our work to defend the planet includes the voice of those most vulnerable to environmental degradation and those with the least access to outdoor recreation
2021
Our CEO, Ryan Gellert, crudely signs the Outdoor CEO Diversity Pledge. Signatures actively engage with the In Solidarity Project to advance grater representation of people of color on outdoor spaces and sports, building a stronger support for our shared vision of equity I wild places
In response to Georgia Governor Brain Kamp’s 2021 restrictive voting access law, Patagonia donates $1 million to be split equally between black voters site, we said, “opting to. stay silent while the constitutional rights of voters in Georgia and across our country are being threatened is tantamount to supporting these unjust laws.”
2022
Earth is now out only Shareholder. Each year, the money we make after reinvesting in the business will be distributed as a dividend to help fight the climate and extinction crisis. While Patagonia remains a for-profit business, it is now owned by the nonprofit Holdfast Collective and the Patagonia Purpose Trust. The trust protects the company’s values. The Collective distributes its wealth to saving our home planet.
