Past Paper Questions Flashcards
1
Q
2019 5c: Compare desk and field research (3)
A
Desk research uses secondary information whereas field research uses primary information
Desk research can be found quicker as it already exists whereas field research may be time-consuming to collect.
Desk research may be vague or collected for another purpose whereas field research can be specific to a company’s needs.
Desk research is historic as it already exist whereas field research is up-to-date.
Desk research is available to everyone whereas field research is internal to the business.
