Part I Flashcards
What are the 5 stages of the decision model in global marketing?
- The decision whether to internationalize
- Deciding which markets to enter
- Market entry strategies
- Designing the global marketing programme
- Implementing and coordinating the global marketing programme
What does LSE stand for?
Large scale enterprise
What is an LSE?
Firms with more than 250 employees.
What does SME stand for?
Small to medium sized enterprise
What is an SME?
Small is less than 50 employees.
Medium is between 50 and 250 employees
LSE or SME?
many resources
LSE
LSE or SME?
Internationalization of resources
LSE
LSE or SME?
Limited resources
SME
LSE or SME?
Externalization of resources
SME
LSE or SME?
Deliberate strategy formation
LSE
LSE or SME?
Adaptive decision-making mode in small incremental steps
LSE
LSE or SME?
Emergent strategy formation
SME
LSE or SME?
Entrepreneurial decision making
SME
LSE or SME?
Owner/manager is directly and personally involved
SME
LSE or SME?
Formal/hierarchical organization
LSE
LSE or SME?
Independent of one person
LSE
LSE or SME?
Informal organization
SME
LSE or SME?
The owner has the power to inspire and control the organization
SME
LSE or SME?
Mainly risk-averse
LSE
LSE or SME?
Focus on long term opportunities
LSE
LSE or SME?
Sometimes risk-taking, sometimes risk-averse
SME
LSE or SME?
Focus on short-term opportunities
SME
LSE or SME?
Low flexibility
LSE
LSE or SME?
High flexibility
SME