part b

Question 1

what is synergy

Answer 1

2 or more companies that are mutually benefiting
Universal Vivendi find projects for The Working Title to gain English and American audiences
multiple elements come together to create something else

Question 2

what is technological convergence

Answer 2

2 or more things that come together to create one

e.g smartphone (camera, communication)

Question 3

what is cross media convergence

Answer 3

when different media platforms e.i newspaper and film, come together

the way that films can be produced and distributed over different platforms.

Rupert Murdoch owns and has converged different medias e.g he owns 20th century fox as well as newspapers and other media.

Question 4

what is ownership

Answer 4

having claim over a certain thing so that it belongs to you

your responsibility, control, rights

Question 5

define technology

Answer 5

many different types of devices and equipment for loads of different things
editing software, improving and advancing, limits/challenges our creativity (negative= piracy) (positive= allowed independent film making)

Question 6

what is globalisation

Answer 6

making something known across the whole of the globe, making it known to as many people as possible
whole world affected, knowledge spreading, global recognition