Part 5 - Research, Objectives, and Evaluation

Question 1

what are the five different types of probability sampling?

Answer 1

cluster sampling - surveying a group with shared characteristics
simple random sampling - equal chance
quota sampling - specific group “every female over 65 in bham”
systematic sampling - every 25th person
census sampling - designate area - survey all in that area

Question 2

what is qualitative research? how would you use it?

Answer 2

informal, non scientific research like focus groups, one on ones, gets general info

Question 3

what is quantitative research? how would you use it?

Answer 3

formal research, scientific and specific

gets hard data, real results (telephone pollz)

Question 4

what are the 6 sources of error in evaluation?

Answer 4

1. samples must be representative
2. estimate is not measurement
3. volume doesn’t equal results
4. effort doesn’t equal knowledge
5. knowledge doesn’t equal favorable attitude
6. favorable attitude doesn’t equal behavior