Part 2 - History

Question 1

who are the two fathers of PR?

Answer 1

Ivy Lee Ledbetter - created the press release, wrote the “declaration of principles”
4 important things about this dude:
1) importance of public interest 2) management support 3) open communication with media 4) humanize business
Edward Bernays - bacon & lucky strike. had two functions: 1) interpret the client to the public (promoting the client) 2) interpret the public to the client (gain approval of the public)

Question 2

What did George Creel teach us?

Answer 2

grassroots PR, humanize the effort (door to door shit)

public opinion: instead of hating a cause, turned it around and had public support a cause

Question 3

3 stages in PR history

Answer 3

Manipulation - use whatever means available to achieve results. embellished truth. hype - press agentry (P.T Barnum)
Information - issue info that will make the public sympathize with your org. publicity agent approach
Mutual influence and understanding - provide info, make decision and take action. public relations counsel

Question 4

Who the fuck is arthur page? who did he work for? what are his 6 principles of PR?

Answer 4

Founder of modern PR
worked for AT&T 
6 PRINCIPLES:
1. tell the truth
2. prove it with action
3. listen to the customer
4. manage for tomorrow
5. conduct PR as if whole company depends on it
6. Remain calm, patient and good-humored