Part 5 Flashcards
Tactics
Short-term effect that’s easy to reverse
Commitment is only valuable when…
It's: Visible Understandable Credible Irreversible
Credibility Principles
1) Change payoffs of the game; make it in your interest to follow through
2) Limit your ability to back out
3) Use others to help maintain commitment (peer pressure)
Strategic Complements vs Strategic Substitutes
1) Aggressive behaviour leads to more aggressive behaviour of competitors (upward sloping graph)
2) Aggressive behaviour leads to less aggressive behaviour of competitors (downward sloping graph)
Tough vs Soft Commitment
Tough – w/ an adverse impact on competitors of a firm
Soft - w/ beneficial impact on competitors of a firm
Cournot & Bertand
Cournot - substitutes (quantity)
Bertrand – complements (price)
Commitments result in..
Direct & Strategic Effects
Real Option
Choice to adjust an investment decision based on future information; option to delay, expand, abandon