Part 2 Flashcards

1
Q

Typography definition

A

The arrangement of aesthetics of letter forms

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2
Q

Kerning

A

The act of spreading letters apart so there is more space in between characters

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3
Q

Leadin

A

Increasing or decreasing the space between horizontal rows of type

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4
Q

Tracking

A

Spreading letters apart evenly on a line

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5
Q

Body type

A

the paragraph text in a design. Usually contains a lot of information and would use either a serif or sans serif readable font.

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6
Q

Types of fonts

A

Display
Script
Serif
Sans serif

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7
Q

Type of logos

A

Lettermark, Wordmark, Pictorial Mark, Abstract logo mark, Combination and Emblem

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8
Q

Lettermark

A

A logo that relies on the letters of the brand

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9
Q

Wordmark

A

Logo that focuses on business name alone

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10
Q

Pictorial mark

A

Icon or graphic-based logo

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11
Q

Abstract logo mark

A

Abstract or geometric pictorial logo

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12
Q

Combination mark

A

Combining typography-based design with pictorial design

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13
Q

Emblem

A

Consists of font inside a symbol or an icon; think badges, seals and crests.

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14
Q

Branding

A

Creating a consistent visual identity for a business
Trademark – benefit creates a consistent brand identity

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15
Q

Industry standard software for vector image

A

Illustrator

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16
Q

Vectors are…

A

made up of lines and anchors

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17
Q

Bezier curves

A

curves made up by the pen tool

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18
Q

Anchor points

A

Used to adjust line’s curve

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19
Q

Shift key

A

held down to maintain proportions of an object (works in Photoshop too)

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20
Q

Best app for designing logos

A

Illustrator

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21
Q

Best app for creating custom illustrations

A

Illustrator

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22
Q

What colors objects in Illustrator?

A

Fill/Stroke

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23
Q

Selection Tool

A

Selects objects

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24
Q

Direct Selection Tool

A

Selects anchor points

25
Q

Eyedropper tool

A

Allows you to select colors

26
Q

Industry standard software for photo manipulation

A

Photoshop

27
Q

Best software to scan an image into

A

Photoshop

28
Q

Best software for manipulating an image

A

Photoshop

29
Q

Layer panel

A

the best panel to use when manipulating multiple objects on a project

30
Q

Layer mask

A

allows you to manipulate the opacity of a layer and mask out areas that you would like not to see. Non-destructive form of editing

31
Q

Industry standard software for multi-page layouts

A

InDesign

32
Q

Application used to create a book

A

InDesign

33
Q

Common shortcut keys

A

Ctrl+V = Paste
Ctrl+Z = Undo
Ctrl+S = Save

34
Q

Sending a quote to a printer

A

you need to indicate color, paper stock and quantity

35
Q

Screen printing

A

Uses a screen to transfer images onto a substrate (tshirt, poster, etc.)

36
Q

The proper resolution to scan a printed brochure

A

300 PPI

37
Q

Used to capture and transfer a pencil sketch to a computer

A

Flatbed scanner

38
Q

Best application for high gloss coated paper

A

Book cover

39
Q

WYSIWYG

A

What you see is what you get

40
Q

Best color palette for a printed piece

A

Pantone (PMS)

41
Q

Most important when comparing a screen image to a print image

A

Adequate lighting

42
Q

The step prior to sending a publication to a printer

A

Packaging a file

43
Q

Printer proof

A

Accuracy and paper trim are checked

44
Q

File types:
PNG
JPG
EPS
RAW
BMP
TIFF
PDF

A

PNG – Raster, transparent background
JPG – Raster, best for web
EPS – Vector, can be scaled without the loss of resolution
RAW – Uncompressed and unedited
BMP – black and white
TIFF – high quality, good for printing
PDF – Vector, best format to upload a brochure to the web

45
Q

CMYK

A

Print – Subtractive Colors

46
Q

RGB

A

Web – Additive Colors

47
Q

Greyscale

A

A limited range of gray. Standard range is 10.

48
Q

Swatches

A

Used to ensure consistency of color, a designer can save sample colors

49
Q

Tint

A

Used to lighten color

50
Q

Shade

A

Used to darken color

51
Q

Most important consideration when developing a color scheme

A

Target Audience

52
Q

What colors stimulate hunger?

A

Red and yellow

53
Q

What does blue represent?

A

Calmness

54
Q

What does red represent?

A

Anger

55
Q

Resolution

A

72 set for use on the internet
300 set for use on print
PPI stands for Pixels Per Inch (used for web/screens)
DPI stands for Dots Per Inch (used for print)

56
Q

Bleed

A

Printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document hasbleed, it must be printed on a larger sheet of paper and then trimmed down.

57
Q

The best size of document for a 5x7 postcard with a full bleed

A

5.25x7.25

58
Q

Best way to backup a file

A

Offsite storage (google drive, etc)