Part 2 Flashcards
Typography definition
The arrangement of aesthetics of letter forms
Kerning
The act of spreading letters apart so there is more space in between characters
Leadin
Increasing or decreasing the space between horizontal rows of type
Tracking
Spreading letters apart evenly on a line
Body type
the paragraph text in a design. Usually contains a lot of information and would use either a serif or sans serif readable font.
Types of fonts
Display
Script
Serif
Sans serif
Type of logos
Lettermark, Wordmark, Pictorial Mark, Abstract logo mark, Combination and Emblem
Lettermark
A logo that relies on the letters of the brand
Wordmark
Logo that focuses on business name alone
Pictorial mark
Icon or graphic-based logo
Abstract logo mark
Abstract or geometric pictorial logo
Combination mark
Combining typography-based design with pictorial design
Emblem
Consists of font inside a symbol or an icon; think badges, seals and crests.
Branding
Creating a consistent visual identity for a business
Trademark – benefit creates a consistent brand identity
Industry standard software for vector image
Illustrator
Vectors are…
made up of lines and anchors
Bezier curves
curves made up by the pen tool
Anchor points
Used to adjust line’s curve
Shift key
held down to maintain proportions of an object (works in Photoshop too)
Best app for designing logos
Illustrator
Best app for creating custom illustrations
Illustrator
What colors objects in Illustrator?
Fill/Stroke
Selection Tool
Selects objects