Part 1 Flashcards
What is the definition of Target Audience?
A particular group at which a film, book, advertising campaign, etc., is aimed
What is not a consideration when targeting a specific audience?
Personal taste
What is used to evaluate products for a target market?
Focus group
What are several examples of target audiences?
- Nike creates a new product for females, that group of athletes is considered to be the target audience.
- When a designer of dolls attempts to appeal to young children
- The best way to reach an audience over 65 is flyers mailed home
- The best way to reach an audience of high school students regarding graduation announcements is group text
What is the role of a graphic designer?
To persuade, inform and influence.
Art is ___________________.
Self-expression
Design is ________________.
Sending information
Design is primarily used for ________________________.
Communication
________________________ does not apply to design.
Self-expression
What are the four components to the creative process?
Research, concept, design and proposal
What is a critical component when a design needs a large-scale revision?
Brainstorming
What are the 3 phases of production?
Pre-production, Production, Post-producation
What is included in pre-production?
Research, Thumbnails, Roughs
What is included in production?
Design, Revisions, Production
What is included in post-production?
File packaging, file delivery, follow-up
What are some good questions to ask yourself while researching?
- Who is the target market?
- Who are the competitors?
- What is the industry like as a whole?
What is the first step in creating a design?
Research
What is the best way to obtain information for a project?
Interview the client
What is one formal research method?
Survey
What is a good way to accurately verify your information?
Client review
What is an example of a primary source?
Interview
What kickstarts the creative process and is the best way to develop multiple design ideas?
Thumbnails
What is a rough and what step does it come after?
A rough is a detailed design drawn by hand. It is the step after thumbnails.
What is the most critical component to a product revision?
Client feedback
What are three components that contribute to the success of a media business?
Business plan, marketing plan and financial plan
Who invented the Gutenberg Press?
Johannes Gutenberg
What are the Elements of Design?
Line, shape, space, color, typography and texture
What are the Principles of Design?
Balance, emphasis, movement, unity, contrast and simplicity
What is Hierarchy?
Hierarchy determines which elements are most important to least important. Hierarchy determines the eye-flow (sequence of movement).
How can Emphasis be manipulated?
By use of scale, color, contrast, etc.
What is something that is visually easy to understand?
Simplicity
What determines the visual unity of a piece?
Balance
