Part 1

Question 1

What is the definition of Target Audience?

Answer 1

A particular group at which a film, book, advertising campaign, etc., is aimed

Question 2

What is not a consideration when targeting a specific audience?

Answer 2

Personal taste

Question 3

What is used to evaluate products for a target market?

Answer 3

Focus group

Question 4

What are several examples of target audiences?

Answer 4

• Nike creates a new product for females, that group of athletes is considered to be the target audience.
• When a designer of dolls attempts to appeal to young children
• The best way to reach an audience over 65 is flyers mailed home
• The best way to reach an audience of high school students regarding graduation announcements is group text

Question 5

What is the role of a graphic designer?

Answer 5

To persuade, inform and influence.

Question 6

Art is ___________________.

Answer 6

Self-expression

Question 7

Design is ________________.

Answer 7

Sending information

Question 8

Design is primarily used for ________________________.

Answer 8

Communication

Question 9

________________________ does not apply to design.

Answer 9

Self-expression

Question 10

What are the four components to the creative process?

Answer 10

Research, concept, design and proposal

Question 11

What is a critical component when a design needs a large-scale revision?

Answer 11

Brainstorming

Question 12

What are the 3 phases of production?

Answer 12

Pre-production, Production, Post-producation

Question 13

What is included in pre-production?

Answer 13

Research, Thumbnails, Roughs

Question 14

What is included in production?

Answer 14

Design, Revisions, Production

Question 15

What is included in post-production?

Answer 15

File packaging, file delivery, follow-up

Question 16

What are some good questions to ask yourself while researching?

Answer 16

• Who is the target market?
• Who are the competitors?
• What is the industry like as a whole?

Question 17

What is the first step in creating a design?

Answer 17

Research

Question 18

What is the best way to obtain information for a project?

Answer 18

Interview the client

Question 19

What is one formal research method?

Answer 19

Survey

Question 20

What is a good way to accurately verify your information?

Answer 20

Client review

Question 21

What is an example of a primary source?

Answer 21

Interview

Question 22

What kickstarts the creative process and is the best way to develop multiple design ideas?

Answer 22

Thumbnails

Question 23

What is a rough and what step does it come after?

Answer 23

A rough is a detailed design drawn by hand. It is the step after thumbnails.

Question 24

What is the most critical component to a product revision?

Answer 24

Client feedback

Question 25

What are three components that contribute to the success of a media business?

Answer 25

Business plan, marketing plan and financial plan

Question 26

Who invented the Gutenberg Press?

Answer 26

Johannes Gutenberg

Question 27

What are the Elements of Design?

Answer 27

Line, shape, space, color, typography and texture

Question 28

What are the Principles of Design?

Answer 28

Balance, emphasis, movement, unity, contrast and simplicity

Question 29

What is Hierarchy?

Answer 29

Hierarchy determines which elements are most important to least important. Hierarchy determines the eye-flow (sequence of movement).

Question 30

How can Emphasis be manipulated?

Answer 30

By use of scale, color, contrast, etc.

Question 31

What is something that is visually easy to understand?

Answer 31

Simplicity

Question 32

What determines the visual unity of a piece?

Answer 32

Balance