‘Paris City Guide’ The Lonely Planet video Flashcards
context of production
produced by Lonely planet, appeared on official youtube channel, video gives brief background info about Paris, narrator is female and north american
genre
video, informative - guide
register
mostly formal
audience
middle-aged holiday seekers
mode
multi-modal
purpose
to inform
subject
talking about sights of Paris
parisian stereotypes
‘epitome of romance’
‘sides streets of Paris are full of quirky boutiques’
‘their favourite subject (1) food’
- trope of Paris, using stereotypes to its advantage, selling Paris as somewhere that meets your expectations
- stereotype that Parisians are fashionable, sophistication, if you go you can get the look of Parisians
- stereotype that Parisians love food
statistics
‘over two million people’
- informs us, not the most populated city, makes Paris seem attractive
affordance of the mode
‘written text appears across screen’ ‘(6)’
‘The Eiffel Tower changes height’
we have time to read the text, take in extra information given by the video
non-diegetic sound
‘jauntier French music starts’
immersing audience in Parisian culture
ungradable adjectives
‘iconic Louvre’
‘the most famous’
- rare, singing out the culture of Paris
- Paris is impressive, unbeatable in its architecture
superlative
‘greatest gallery’
‘greatest military victories’
sense of superiority, what Paris has to offer is beyond compare
informal register
‘max your credit card’
casual, informal, making Paris seem personable, relatable
parallelism
‘at the patisserie… at the boulangerie.. from the fromagerie’
same sentence form, reinforces idea of Paris having specialisms and their products being of high quality
