Paris City Guide, Lonely Planet Travel Video

Question 1

Genre and Mode

Answer 1

-Video guide of Paris.
-Digital guidebook.

Question 2

Text Producer and Text Receiver

Answer 2

-Visitors of Paris.

Question 3

Variation, Register, Representation

Answer 3

-Formal and factual.

Question 4

Lexis and Semantics

Answer 4

-Superlatives “greatest”.
-Extremely positive use of lexis.
-It is falsified when considering that Lonely Planet makes videos for all major tourist destinations.

Question 5

Grammar

Answer 5

-Written in present tense, except when discussing history and landmarks.
-Use of superlatives such as “best” repeatedly to portray Paris as better than all other tourist destinations.

Question 6

Phonetics

Answer 6

-Prosodic stress.
-Non diegetic sounds add pace and momentum.
-Narrator is female with a North American accent. We can derive that this is a tourist-centric text, spoken from an ‘outsiders’ perspective.

Question 7

Graphology and Mode

Answer 7

-Predominantly video, but also text on the screen, including quirky facts about some landmarks in Paris. Appeals to multiple discourse communities: those who want a visual representation of tourist-Paris, or those who want a Paris that is fascinating.

Question 8

Pragmatics

Answer 8

-Embodied knowledge is weak because the advert is a very brief overview of a whole city’s culture.
-Schema about tourism is strong, shown through a knowledge of the landmarks and their placement.

Question 9

Narrative and Discourse

Answer 9

-Pauses throughout shift the subject matter.
-Focalises the stereotypes commonly associated with Paris “the city of light” “the epitome of romance, culture and beauty”.