Paris anthology terminology Flashcards
graphology
layout
iconic sign
image that is a direct picture of the thing it represents
symbolic sign
image used where an associated meaning is drawn from some shared degree of knowledge (red for anger)
typographical
feature related o the use of fonts in text
multi-modal text
text that relies on the interplay of different codes e.g. visual and written to shape meaning
register
A level of formality in a text,formal informal
situation of use
place/time/location in which communication takes place
exophonic story
told in a different location
endophonic story
told in the same location
lexical onomatopia
sounds that are real
non-lexical onomatopia
sounds that aren’t real
multi-purpose
text with more than one purpose
primary audience
the main audience
secondary audience
the less subtle audience
tagline
beneath the headline, may be a slightely smaller sentence