Paper 2

Question 1

What is the primary focus of GCSE Eduqas Media Studies Paper 2?

Answer 1

The primary focus is on the analysis of media products and the study of media industries.

Question 2

True or False: Media Studies Paper 2 includes an examination of audio-visual media.

Answer 2

True

Question 3

Fill in the blank: The three key concepts of media studies are __________, __________, and __________.

Answer 3

representation, audience, and media language

Question 4

What is meant by ‘media representation’?

Answer 4

Media representation refers to the way media portrays particular groups, communities, and issues.

Question 5

Multiple Choice: Which of the following is NOT a component of media language?

Answer 5

A) Camera angles B) Sound effects C) Audience demographics D) Editing techniques

Question 6

What are the two main types of media texts examined in Paper 2?

Answer 6

The two main types are print media and audio-visual media.

Question 7

True or False: Media industries have no influence on media products.

Answer 7

False

Question 8

What does the term ‘audience’ refer to in media studies?

Answer 8

The audience refers to the group of people who consume or interact with media products.

Question 9

Fill in the blank: The __________ model explains how media influences audience perceptions.

Answer 9

hypodermic needle

Question 10

What is ‘media language’?

Answer 10

Media language is the set of codes and conventions used in media texts to communicate meaning.

Question 11

Multiple Choice: Which of the following is an example of a media institution?

Answer 11

A) BBC B) Viewer C) Film D) Scene

Question 12

What is the purpose of a media campaign?

Answer 12

The purpose is to promote a product, service, or idea to a specific audience.

Question 13

True or False: Media texts can be analyzed through their visual and audio elements.

Answer 13

True

Question 14

What role does ‘context’ play in media studies?

Answer 14

Context helps to understand the circumstances surrounding the production and reception of media texts.

Question 15

Fill in the blank: The __________ approach examines how media can perpetuate stereotypes.

Answer 15

critical

Question 16

What is ‘intertextuality’?

Answer 16

Intertextuality refers to the relationship between different media texts and how they reference each other.

Question 17

Multiple Choice: Which of the following is a form of print media?

Answer 17

A) Television B) Magazine C) Radio D) Podcast

Question 18

What is the significance of target audience in media production?

Answer 18

Target audience determines the content, style, and distribution of media products.

Question 19

True or False: All media products are intended for a mass audience.

Answer 19

False

Question 20

What does ‘genre’ refer to in media studies?

Answer 20

Genre refers to the category of media products based on similar themes, styles, and formats.

Question 21

Fill in the blank: __________ refers to the way media texts are arranged and presented to convey meaning.

Answer 21

Layout

Question 22

What is the purpose of audience research?

Answer 22

Audience research aims to understand the preferences, behaviors, and demographics of media consumers.

Question 23

Multiple Choice: Which of the following is a characteristic of ‘user-generated content’?

Answer 23

A) Created by professionals B) Produced for a profit C) Made by the audience D) Distributed by large corporations

Question 24

What does ‘media convergence’ mean?

Answer 24

Media convergence refers to the merging of different media forms and technologies.

Question 25

True or False: Media ethics refers to moral principles guiding media practices.

Answer 25

True

Question 26

What is the role of advertising in media?

Answer 26

Advertising promotes products or services and generates revenue for media companies.

Question 27

Fill in the blank: __________ is the process of selecting and arranging media content.

Answer 27

Editing

Question 28

What is 'audience segmentation'?

Answer 28

Audience segmentation is the process of dividing the audience into distinct groups based on characteristics.

Question 29

Multiple Choice: Which of the following is an example of digital media?

Answer 29

A) Newspaper B) Television C) Social media D) Radio

Question 30

What does the term 'narrative' refer to in media studies?

Answer 30

Narrative refers to the structured story and sequence of events presented in a media text.

Question 31

True or False: All media texts convey a single meaning.

Answer 31

False

Question 32

What is 'media literacy'?

Answer 32

Media literacy is the ability to access, analyze, evaluate, and create media in various forms.

Question 33

Fill in the blank: __________ analysis involves examining the underlying messages in media texts.

Answer 33

Content

Question 34

What is 'branding' in media?

Answer 34

Branding is the process of creating a unique identity for a product or company in the market.

Question 35

Multiple Choice: Which of the following best describes 'the media'?

Answer 35

A) A single entity B) A collection of various forms of communication C) An audience D) A product

Question 36

What is the significance of 'representation' in media?

Answer 36

Representation shapes public perception and influences cultural attitudes towards people and issues.

Question 37

True or False: Media products are created without any cultural influences.

Answer 37

False

Question 38

What is 'media ownership'?

Answer 38

Media ownership refers to the control and distribution of media products by individuals or corporations.

Question 39

Fill in the blank: __________ is a technique used to attract attention in advertising.

Answer 39

Slogan

Question 40

What is 'social media'?

Answer 40

Social media are platforms that allow users to create, share, and interact with content online.

Question 41

Multiple Choice: Which of the following is a characteristic of 'public service broadcasting'?

Answer 41

A) Profit-driven B) Government-funded C) Commercially focused D) Limited access

Question 42

What is the purpose of 'media regulation'?

Answer 42

Media regulation aims to control and oversee media practices to ensure ethical standards and protect audiences.

Question 43

True or False: Representation in media can impact societal norms.

Answer 43

True

Question 44

What does 'digital media' include?

Answer 44

Digital media includes content that is created, stored, and distributed electronically.

Question 45

Fill in the blank: The __________ effect refers to the influence of media on public opinion.

Answer 45

spiral of silence

Question 46

What is 'media framing'?

Answer 46

Media framing is the way information is presented to influence audience perception.

Question 47

Multiple Choice: Which of the following is an example of an audio-visual media product?

Answer 47

A) Podcast B) Blog C) Television show D) Magazine

Question 48

What does 'content creation' involve?

Answer 48

Content creation involves producing original material for media platforms.

Question 49

True or False: All media products are created with the same target audience in mind.

Answer 49

False

Question 50

What is 'media analysis'?

Answer 50

Media analysis is the study of media content to understand its impact and significance.

Question 51

Fill in the blank: __________ is the process of gathering information about audience preferences.

Answer 51

Market research

Question 52

What does 'censorship' refer to in media?

Answer 52

Censorship is the suppression or prohibition of media content deemed inappropriate or objectionable.

Question 53

Multiple Choice: What is the main goal of advertising?

Answer 53

A) Inform B) Entertain C) Persuade D) Educate

Question 54

What is 'cultural representation'?

Answer 54

Cultural representation refers to how different cultures are depicted in media.

Question 55

True or False: Media can have both positive and negative effects on society.

Answer 55

True

Question 56

What does the term 'media convergence' imply?

Answer 56

It implies the blending of traditional and digital media platforms.

Question 57

Fill in the blank: __________ refers to the distribution of media content across multiple platforms.

Answer 57

Cross-platform distribution

Question 58

What is 'audience engagement'?

Answer 58

Audience engagement refers to the ways in which audiences interact with media content.

Question 59

Multiple Choice: Which of the following is a key aspect of media ethics?

Answer 59

A) Profit maximization B) Truthfulness C) Entertainment value D) Audience manipulation

Question 60

What is 'media globalization'?

Answer 60

Media globalization refers to the worldwide exchange of media content and cultural products.

Question 61

True or False: Media literacy is only important for media producers.

Answer 61

False

Question 62

What does 'audience feedback' entail?

Answer 62

Audience feedback involves responses and reactions from viewers or consumers regarding media content.

Question 63

Fill in the blank: __________ is the act of creating a favorable public image for a brand.

Answer 63

Public relations

Question 64

What is 'digital storytelling'?

Answer 64

Digital storytelling is the practice of using digital tools to tell stories and convey messages.

Question 65

Multiple Choice: Which of the following is a common format for digital media?

Answer 65

A) Video B) Print C) Billboard D) Radio

Question 66

What is 'media consumption'?

Answer 66

Media consumption refers to the ways in which audiences access and engage with media products.