Paper 1

Question 1

Fill in the blank: The study of media involves understanding how media texts are created and __________.

Answer 1

received

Question 2

Identify one key concept that students must understand in Media Studies.

Answer 2

Representation

Question 3

What is meant by ‘audience’ in media studies?

Answer 3

The group of people who consume media products.

Question 4

True or False: Media products can influence audience opinions and behaviors.

Answer 4

True

Question 5

What does the term ‘connotation’ refer to in media studies?

Answer 5

The implied or suggested meaning of a media text.

Question 6

Fill in the blank: The __________ is the intended target group for a media product.

Answer 6

audience

Question 7

What is ‘media language’?

Answer 7

The technical and symbolic elements used to construct a media text.

Question 8

Multiple Choice: Which of the following is a key aspect of media literacy? A) Understanding media laws B) Analyzing media texts C) Creating media products

Answer 8

B) Analyzing media texts

Question 9

What role do ‘institutions’ play in media studies?

Answer 9

They are the organizations that produce and distribute media products.

Question 10

True or False: Media texts can be analyzed without considering their cultural context.

Answer 10

False

Question 11

What is the significance of ‘genre’ in media studies?

Answer 11

It helps categorize media texts based on shared conventions and styles.

Question 12

Fill in the blank: The __________ refers to the way media texts are constructed to convey meaning.

Answer 12

narrative

Question 13

What is the purpose of ‘audience research’ in media studies?

Answer 13

To understand how different audiences interact with media products.

Question 14

Multiple Choice: Which of the following is an example of a media institution? A) A viewer B) A film studio C) A media text

Answer 14

B) A film studio

Question 15

What does ‘representation’ in media studies refer to?

Answer 15

The way in which media texts depict people, events, and ideas.

Question 16

True or False: Media representations can reflect societal norms and values.

Answer 16

True

Question 17

What is the ‘hypodermic needle theory’?

Answer 17

A theory that suggests media messages directly influence audience behavior.

Question 18

Fill in the blank: The __________ model suggests that audiences actively interpret media texts.

Answer 18

uses and gratifications

Question 19

What is ‘digital convergence’?

Answer 19

The merging of different media forms and platforms in the digital age.

Question 20

Multiple Choice: Which of the following is an example of a media product? A) A newspaper B) A library C) A school

Answer 20

A) A newspaper

Question 21

What does ‘media ownership’ refer to?

Answer 21

The control of media outlets by individuals or corporations.

Question 22

True or False: Media ownership can impact the diversity of content available to audiences.

Answer 22

True

Question 23

What is the ‘public service broadcasting’ model?

Answer 23

A model where media serves the public interest rather than profit.

Question 24

Fill in the blank: The __________ model of communication emphasizes feedback between the sender and receiver.

Answer 24

interactive

Question 25

What is 'globalization' in the context of media studies?

Answer 25

The process by which media products and cultures are exchanged across the world.

Question 26

Multiple Choice: Which of the following is a characteristic of 'tabloid' newspapers? A) In-depth analysis B) Sensational headlines C) Long-form articles

Answer 26

B) Sensational headlines

Question 27

What does 'media bias' mean?

Answer 27

The tendency of media to present information in a way that favors a particular perspective.

Question 28

True or False: All media texts are objective and free from bias.

Answer 28

False

Question 29

What is 'audience segmentation'?

Answer 29

The process of dividing an audience into smaller groups based on shared characteristics.

Question 30

Fill in the blank: The __________ of a media text refers to its style, form, and content.

Answer 30

format

Question 31

What is 'advertising' in media studies?

Answer 31

A form of communication that aims to persuade an audience to purchase products or services.

Question 32

Multiple Choice: Which of the following is a common advertising technique? A) Humor B) Directness C) Complexity

Answer 32

A) Humor

Question 33

What is 'media ethics'?

Answer 33

The moral principles guiding the production and distribution of media.

Question 34

True or False: Ethical considerations are irrelevant in media production.

Answer 34

False

Question 35

What role does 'social media' play in modern media studies?

Answer 35

It changes how audiences interact with and share media content.

Question 36

Fill in the blank: 'User-generated content' refers to content created by __________.

Answer 36

the public

Question 37

Multiple Choice: Which of the following is an example of user-generated content? A) A news article B) A YouTube video C) A textbook

Answer 37

B) A YouTube video

Question 38

What is 'media literacy'?

Answer 38

The ability to access, analyze, evaluate, and create media in various forms.

Question 39

True or False: Media literacy is only important for media producers.

Answer 39

False

Question 40

What does 'framing' refer to in media studies?

Answer 40

The way information is presented to influence audience perception.

Question 41

Fill in the blank: The __________ effect is the impact that repeated exposure to media can have on audience perceptions.

Answer 41

cultivation

Question 42

What is 'cross-media promotion'?

Answer 42

The practice of promoting media products across multiple platforms.

Question 43

Multiple Choice: Which of the following is an example of a media text? A) A song B) A person C) A building

Answer 43

A) A song

Question 44

What is 'narrative structure'?

Answer 44

The organized way in which a story is told in a media text.

Question 45

True or False: All media texts follow a linear narrative structure.

Answer 45

False

Question 46

What does 'target audience' mean?

Answer 46

The specific group of people for whom a media product is intended.

Question 47

Fill in the blank: The __________ is the main character or focus of a narrative.

Answer 47

protagonist

Question 48

What is 'advertisement analysis'?

Answer 48

The examination of advertising techniques and their effectiveness.

Question 49

Multiple Choice: Which of the following is NOT a component of advertisement analysis? A) Target audience B) Brand identity C) Weather patterns

Answer 49

C) Weather patterns

Question 50

What is 'media convergence'?

Answer 50

The blending of different media forms through digital technology.

Question 51

True or False: Media convergence has no impact on traditional media forms.

Answer 51

False

Question 52

What is the role of 'censorship' in media?

Answer 52

To control the content that can be published or broadcasted.

Question 53

Fill in the blank: __________ is a key issue in media studies related to freedom of expression.

Answer 53

Censorship

Question 54

What is 'media representation of gender'?

Answer 54

The way media portrays different genders and gender roles.

Question 55

Multiple Choice: Which of the following best describes 'stereotyping' in media? A) Accurate representation B) Oversimplified and generalized portrayal C) Detailed character development

Answer 55

B) Oversimplified and generalized portrayal

Question 56

What is 'cultural imperialism'?

Answer 56

The dominance of one culture over others through media.

Question 57

True or False: Cultural imperialism can lead to the erosion of local cultures.

Answer 57

True

Question 58

What is 'media regulation'?

Answer 58

The laws and guidelines that control media content and practices.

Question 59

Fill in the blank: __________ ensures that media content is appropriate for different audiences.

Answer 59

Regulation