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1
Q

Outline and explain the findings of Milgram’s investigation into the effect of location on
obedience

A

Measured obedience using electric shocks experiment, variation was it was held in a run-down building
Obedience levels fell by 17.5%
Status of the location changed the participant’s perception of the legitimacy of the investigator
Higher authority at Yale than in the run-down office led to higher obedience levels

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2
Q

Who did the Milgram sample consist of?

A

40 males

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3
Q

What is stratified sampling?

A

Composition of sample reflects proportions of people in certain sub-grouops (strata) within the target or wider population

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4
Q

What are the strengths of stratified sampling?

A

Avoids researcher bias: Participants making up the numbers (after target population has been sub-divided into strata) are randomly selected and beyond the influence of the research
Representative sample: Generalisable

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5
Q

Who proposed locus of control?

A

Rotter (1966)

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6
Q

What is an internal locus of control?

A

Largely in control of own life

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7
Q

What is an external locus of control?

A

Things happen without your control

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8
Q

Which locus of control is more likely to resist pressure to conform/obey?

A

Internal

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9
Q

What are the evaluation points for LOC?

A

+ Research support

- Contradictory research

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10
Q

LOC evaluation: + Research support

A

Holland (1967) repeated Milgram’s baseline study and measured whether participants had internal or external LOC. 37% of internals didn’t continue to highest shock level (showed some resistance). 23% of externals didn’t continue. Internals showed greater resistance to authority.
Increased validity of LOC explanation and increased confidence it explainas resistance

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11
Q

LOC evaluation: - Contradictory research

A

Twenge et al. (2004) analysed data from US LOC studies from 1960-2002 (40 years). Data showed over this time people have become more resistant to obedience, but also more external. If resistance were linked to internal LOC, we’d expect people to have become more internal. Challenges link between internal LOC and increased resistant behaviour. However, possible results are due to a changing society where many things are out of control

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12
Q

What is standard deviation?

A

Measure of how far scores deviate (move away from) the mean

The larger the SD, the greater the dispersion in a set

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13
Q

What are order effects?

A

How the positioning of tasks influences the outcome e.g. practice effect, boredom effect on second task

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14
Q

What are the types of LTM?

A

Procedural, semantic and episodic memory

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15
Q

What is procedural memory?

A

Memory for actions, skills, how we do things. Implicit memory (recall w/out conscious awareness)

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16
Q

What is episodic memory?

A

Ability to recall events (episodes) from our lives. Time-stamped (remember when they happened). Conscious effort to recall. Memory of single episode includes several elements including people and places, objects and behaviour

17
Q

What is semantic memory?

A

Knowledge of the world including facts, likened to combination of encyclopedia and dictionary. Not time-stamped

18
Q

What are the two types of interference?

A

Proactive and retroactive interference

19
Q

What is proactive interference?

A

Older memory interferes with newer one

20
Q

What is retroactive interference?

A

Newer memory interferences with older memory

21
Q

What is a strength of interference as an explanation for forgetting?

A

Evidence from lab studies
Thousands of lab studies have been carried out e.g. McGeoch and McDonald. Most show both types of interference v likely to be common ways we forget info from LTM. Lab experiments control effects of irrelevant influence and give confidence interference is valid explanation for at least some forgetting