Paper 1 Flashcards
What are some examples of adding value?
- Bundling
- Customer service
- Speed of response to customers
- Packaging
- Frequent buyer offers
- Customisation
What might lead to a change in demand?
- Price of substitutes
- Prices of compliments
- Changes in consumer incomes
- Fashions, tastes, preferences
- Branding
- Demographics
- External shocks
What might lead to a change in supply?
- Changes in costs of production
- Introduction of new technology
- Government subsidies
- External shocks
What affects price elasticity of demand?
- Time
- Competition for same product
- Branding
- Proportion of income product takes up
What are the pricing strategies?
- Cost plus
- Price skimming
- Penetration pricing
- Predatory pricing
- Competitive pricing
- Psychological pricing
What are some extension strategies?
- Product adjustments
- Promotion
How do you draw a boston matrix?
Y axis market growth low to high
X axis market share high to low
How can you develop customer loyalty?
- Communication
- Customer service
- Customer incentives
- Personalisation
- Preferential treatment
what are the stages in the recruitment process?
- Identify the position needed
- Prepare job description and person spec
- Advertise the job
- Shortlist applicants
- Interview shortlist
- Make appointment with successful applicant
What are the forms of training?
- On the job
- Off the job
- Induction
What are some benefits of On the job training?
- output is produced
- Relevant for employees
- Cheaper than other forms
- Easy to organise
What are some drawbacks of on the job training?
- Output could be lost (mistakes)
- Could be stressful for worker
- Trainers may get frustrated
- Could be a danger to others
What are some benefits of off the job training?
- Output not affected by mistakes
- Learning isn’t distracted by work
- Can take place outside working hours
- Customers and others not at risk
What are some drawbacks of off the job training?
- No output
- Expensive
- Some aspects can’t be taught off the job
- Time consuming
- May not be relevant
What is the span of control?
The number of people a person is directly responsible for in a business
What are the four motivational theorists?
- Taylor
- Mayo
- Maslow
- Herzberg
What was Taylor’s theory?
Money motivates people
What was Mayo’s theory?
Workers affected by conditions, skills and financial incentives