Paper 1 (2022 advanced information) Flashcards
Everything you need to know for paper 1 from the advanced information 2022
What does the term public sector organisations mean?
Public sector organisations are owned and run by the government. They aim to provide services to the public rather than making a profit
What does the term private sector organisations mean?
Private sector organisations are owned and run by private individuals.
They range from small sole traders to huge organisations.
Most private sector organisations aim to make a profit but nonprofit organisations are also part of the private sector
What is unlimited liability?
Unlimited liability means that the business and the owner are seen as one under the law. This means that the business debts become the personal debts of the owner. So traders can be forced to sell personal assets to pay off business debts
What is limited liability?
Limited liability means that the owners aren’t personally responsible for the debts of the business and have separate legal identities to the business
What is a sole trader?
A sole trader is an individual trading in his or her own name or under a suitable trading name. The owner is responsible for all business debts because they have unlimited liability
Give 4 advantages of being a sole trader
– Quick and easy to set up
– simple to run
– easy to close/shut down
– all profit entitled to owner
Give 5 disadvantages of being a sole trader
– Unlimited liability – harder to raise finance – vulnerability, business suffers if the owner becomes ill – limited expertise – long hours
What is a partnership?
Partnerships are started and owned by more than one person up to 25 people. There is a legal partnership agreement which covers areas such as: how profits are shared, how decisions are taken and what happens if a partner wants to leave. Partnerships still have unlimited liability
Give 4 advantages of a partnership
– Simple to run
– expertise an effort of more than one person
– partners can provide specialist skills
– greater potential to raise finance
Give 3 disadvantages of a partnership
– Unlimited liability
– poor decision by one partner can damage the interest of other partners
– complicated to sell or close business
What are the two kinds of limited companies?
There are private limited companies (LTDs) and public limited companies (PLCs)
Who own limited companies and how are they run?
Limited companies are owned by shareholders and run by directors. Shareholders have a part ownership of a company
Give 6 characteristics of a private limited company
– Can’t sell shares to the general public
– don’t have share prices quoted on the stock exchanges
– shareholders may not be able to sell their shares without agreement of other state shareholders
– they are often small family businesses
– there is no minimum share capital requirement
– they end their name with the “limited” or LTD
Give 6 characteristics of a public limited company
– Can sell shares to the general public
– their share prices can be created on stock exchanges
– shares are freely transferable and can be bought and sold through stock brokers, bank and share shops
– they usually start as a private limited company then go public later to raise more capital
– They need over £50,000 of share capital and if they are listed on the stock exchange, at least 25% of this must be publicly available
– they always have the initials PLC in their name
What is ordinary share capital?
Ordinary share capital is the original value of shares sold
What is market capitalisation?
Market capitalisation is the current total value of all the ordinary shares issued by a company
Formula for market capitalisation
Number of issued shares X current share price
Give 4 advantages of being a limited company
– Limited liability
– easier to raise finance
– stable form of structure – business continues to exist even when shareholders change
– less tax
Give three disadvantages of being a limited company
– Greater admin costs
– public disclosure of company information
– legal duties to follow
What is a not-for-profit organisation?
And not-for-profit organisation runs for the benefit of the community and have social aims. Examples include charities, housing associations and community development trusts
What is a shareholder?
Shareholders anyone who owns at least one share in the company
Who usually buy shares in a public limited company?
Individuals, companies and institutions (such as pension funds)
Who usually buys shares in private limited companies?
Family and friends of the original owners
Give 6 reasons why a shareholder would invest in a company
– To achieve a capital gain
– Shareholders may be paid a dividend in return for their investment
– Shareholders want to be involved in the running of the business
– They believe in the aims and objectives of the company and want it to succeed
Invest in order to help the company grow or survive
– Venture capitalist
Give 5 reasons why share prices fluctuate
– Performance of the company – speculation of rumours of new product launches and cost saving initiatives – current share prices – interest rates – State of the economy/external factors
What does “rights issued” mean?
– When a company issued existing shareholders the right to buy additional shares
– the company will offer the shareholder specific number of shares at a specific price
– the shares are often offered at a discounted price to encourage existing shareholders to take the company up on their offer
– if not wanted, they will sell using the stock market as ordinary shares
Define business environment
Business environment incorporates all of the internal and external factors that affect how the company functions including employees, customers, management, supply and demand and business regulations
What are 6 external factors that influence costs and demand?
– Competition – market conditions – Incomes – interest rates – demographic factors – Environmental issues and fair trade
What are the 4 market conditions that affect costs and demand?
– Political factors
– labour supply
– incomes and economic factors
– seasonal demand and supply
How do political factors affect costs and demand?
– If demand in the economy is too low, governments try to increase it. They cut taxes so people have more to spend and increase their spending in the economy
– Government to try to reduce demand if it’s too high by raising taxes so people have less money to spend and cuts to government spending
– The government can also influence demand for a particular product by using taxes, for example sugar tax
How does labour supply affect costs and demand?
– When unemployment rates are high, there is a good supply of labour. Businesses can hire staff easily and won’t have to pay high wages and people in work will have to be extra productive to protect their job
– a lower rate of unemployment could mean that there is a shortage of labour. The people available for employment might not have the skills needed for the role, so will need training. This can increase costs for a business
How do incomes and economic factors affect costs and demand?
- In a recession, businesses need to reduce costs and lower incomes mean people have less money to spend on products, so demand decreases.
- In an economic boom, wages rise and more people are employed. This may lead to greater costs due to increased wages. However, higher incomes mean that people have more money to spend increasing demand for products.
- Changing incomes affect demand for some products more than others (income elasticity of demand)
How does seasonal demand and supply affect costs and demand?
- There are variations in demand and supply throughout the year, this is called seasonality.
- Businesses must have strategies to deal with it for example; after Christmas, demand for retail goods drops, so shops cut prices to boost demand and get rid of stock
How does competition affect costs and demand?
Competition can reduce demand and increase costs.
How do interest rates affect costs and demand?
- Interest rates determine the cost of borrowing money and the return on savings.
- High interest rates mean most customers have less money to spend – people with existing borrowing have to pay back more money in interest, so they have less disposable income and so market demand goes down.
- Low interest rates means customers have more disposable income and there is less reward for saving, so demand goes up.
How do businesses respond to demographic changes?
- The structure of a population changes over time in terms of age, sex and race – this is demographic change.
- Demographic change is important to businesses because it has an impact on demand for products.
- Different demographics of consumers tend to buy different things, so businesses need to adapt the amount and type of products they are producing.
- Demographic changes can mean that certain types of business are more in demand, this might allow existing businesses to expand or new businesses to be set up.
How do environmental and ethical factors increase business costs?
Consumers are becoming increasingly concerned with the effect that their purchasing has on the environment and the ethical and unethical behaviour of firms. This is forcing businesses to consider the impact on the environment and how ethical they are being. Most of the time this increases costs
What are the two types of decision making?
Scientific and intuitive (hunch)
What are the 6 stages in scientific decision making?
1) set objectives
2) collect data
3) analyse data
4) make decision
5) implement decision
6) review decision
What are the three main things that influence decisions? (Hint: think RRU)
Risk, reward and uncertainty
Define opportunity cost
Opportunity cost is the potential benefits a business misses out on when choosing one alternative over another
What does a square represent in a decision tree?
Decision point
What does a circle represent on a decision tree?
Alternative outcomes
What do decision trees help set out?
Decision trees show which course of action is probably best from a financial point of view
Give 2 advantages of decision trees
- visual representation of outcomes
- allow managers to quantify options
Give 2 disadvantages of decision trees
- they are only quantitative
- probabilities are hard to accurately predict
Give 2 internal stakeholders
- owners/ managers
- employees
Give 5 examples of external stakeholders
- customers
- suppliers
- local community
- government
- creditors - people the business owes money to
What analysis technique takes into account the power and interest of stakeholders?
Stakeholder mapping
What are the axis variables on a stakeholder map?
Power/ influence (y) and interest (x)
Relationships with stakeholders are important. How can a business keep them satisfied?
1) Adapt to external influences
2) Don’t just focus on one stakeholder at the expense of another
3) Consult all stakeholders before major decisions
4) Keep good communication between the business and their stakeholders
What is the role of marketing?
The role of marketing is to identify, predict and satisfy the needs of the customer in a profitable manner.
The marketing function has 3 basic objectives, what are they?
- Determine what the market wants
- Develop the strategy to achieve the marketing and business objectives
- Deliver the marketing actions to achieve the objectives
What are marketing objectives?
Marketing objectives set out what a business wants to achieve from its various marketing activities. They need to be consistent with the overall aims and objectives of the business, this provides focus for the marketing department.
Give 5 examples of marketing objectives
Market size Market share Market growth Sales growth Brand loyalty
Define market size
The number of sales, by value or volume, in a market as a whole.
Define market share
The proportion of total sales that a particular firm controls in a market
Define market growth
The percentage increase in the size of the total market in terms of either value or volume
Define sales growth
The percentage increase in the size of the sales of a firm in terms of either value or volume
Give 3 examples of internal factors on marketing objectives
Corporate objectives
Finance
Human Resources
Give 4 examples of external factors on marketing objectives
Market
Technology
Competitors
Ethical / environmental factors
What does STP stand for?
Segment > Target > Position
What is segmentation?
Segmentation divides a market into groups of buyers. Each group will have different wants and needs and require a different marketing mix
What are the 4 ways you can segment a market?
1) Demographic
2) Geographic
3) Income
4) Behaviour
Why is segmentation useful?
It identifies new customers, markets and products. It can also help to indentify the best way to market a product
What is a disadvantage to segmentation?
It can cause companies to ignore the needs of potential customers. It can be difficult to break the market into obvious segments and even more difficult to find ways of marketing to specific demographics
After segmenting a market, what must a business then do?
Target
What are the 3 approaches to targeting a market?
1) Concentrated marketing
2) Differentiated marketing
3) Undifferentiated marketing
Explain concentrated marketing and what type of companies does this suit?
Involves targeting one or two segments. It is good for small businesses with limited resources. The segment must be big enough for a decent return and have potential growth.
Explain what differentiated marketing is and which companies this suits?
Where several markets are targeted and the product and marketing mix are adapted to appeal to each segment. This is only feasible for large companies with large budgets.
Explain what is undifferentiated marketing is and which types of products is this good for?
It is where segments are ignored and the company tries to reach the entire market with a single product to appeal to each segment. It makes sense for widely used products, eg toothpaste
What are the two markets that businesses can target?
Niche and mass markets
What should a business do after segmenting and targeting a market?
Position
What is positioning?
Positioning is creating an image of your brand or product in the mind of your target customer
Give 3 influences on the positioning of a business
1) State of the market
2) Company’s current products
3) Attributes of the company
List the 7p’s
Price Product Place Promotion People Physical environment Process
A business’ marketing mix must be…
Integrated
Give the 3 types of consumer product
Convenience
Shopping
Speciality
What is a convenience product?
Inexpensive, everyday items bought regularly by lots of people
What are shopping products?
These are things like clothes, computers and washing machines that are bought less regularly than convenience products. They are more expensive and are sold in fewer places than convenience products
What are speciality products?
These are products that are unique in some way. Percieved image and quality are more important to consumers than price for speciality products, so higher profits can be made from them
What does the Boston matrix analyse?
Product portfolio
What does the x-axis represent on a Boston matrix?
Relative market share
What does the y-axis on the Boston Matrix represent?
Relative market growth rate
What are the 4 quadrants of the Boston Matrix?
Stars
Question marks
Cash cows
Dogs
Give 3 reasons why it is beneficial to develop new products
1) Bring in new customers
2) They give a competitive advantage
3) They allow companies to maintain a balanced product portfolio
What are the 5 stages of the product life cycle?
1) Research and development
2) Introduction
3) Growth
4) Maturity
5) Decline
What extension strategies can a business implement to prolong the life of a product?
1) Product development
2) Market development
3) Change the distribution channels
4) Change the pricing strategy - offers and competitions
5) Promotions - new ad campaign
Give some factors that affect pricing decisions
1) Value of costs / mark ups
2) How price sensitive customers are
3) Price elasticity of demand
4) The stage of the products life cycle
5) Corporate objectives
6) The price of competitor products
Give the 7 types of pricing strategies
1) Price skimming
2) Price penetration
3) Predatory pricing
4) Competitive pricing
5) Psychological pricing
6) Loss leaders
7) Price discrimination
What is price skimming? And give an example
When new and innovative products are sold at high prices when they first reach the market. Consumers will pay more because the product has scarity value, and the high price boosts the products image and increases its appeal. An example of this is the launch of PS5
What is price penetration?
The opposite of skimming. It means launching a product at a low price in order to attract customers and gain market share. It is especially effective in markets that are price-sensitive
What is predatory pricing?
When a business deliberately lowers prices to force another business out of the market (this is illegal under EU and US laws)
What is competitive pricing?
When companies monitor their competitors’ prices to make sure that their own prices are set at an equal or lower level
What is psychological pricing?
Basing prices on customers expectations. A high price may make people think the product is high quality.
What are loss leaders?
Products that are sold at or below cost price. These products will lose money but they’ll make a profit for the business indirectly by enticing customers into the shop where they will buy full priced items
What is price discrimination?
When a company sells its product at different prices to different groups of consumers, eg theme park ticket prices will vary according to the age of the customer
What is the purpose of promotion?
Promotion is designed to inform customers about a product or service or persuade them to buy it
What is the difference between industrial promotion and consumer promotion?
Industrial promotion tends to be informative, whereas consumer promotion tends to be persuasive
Excluding advertising, what are the other types of promotion?
1) Merchandising
2) Direct mail
3) Personal selling
4) Relationship marketing
5) Event sponsorship
6) Shopping channels
What are the 4 types of distribution channels?
1) Direct selling (0 level channel)
2) Indirect selling (1 level channel)
3) Direct selling through an agent (1 level channel)
4) Indirect selling (2 level channel)
Describe the direct selling channel
Manufacturer => Consumer
Describe the indirect selling channel (1 level channel)
Manufacturer => Retailer => Consumer
Describe the direct selling through an agent channel
Manufacturer => Agent => Consumer
Describe the indirect selling channel (2 level channel)
Manufacturer => Wholesaler => Retailer => Consumer
The fewer intermediaries in the distribution chain, the more _ _ _ _ _ _ _ a business has over how its products are sold
Control
What are 5 examples of things that are included in physical environment?
1) Decor and appearance
2) Appearance of the website
3) Appearance of staff
4) Layout
5) Practicality and safety
Job production
Production of one-off items by skilled workers
Flow production
Mass production on a continuous production line with division of labour
Batch production
Production of small batches of identical items
Cell production
Production divided into sets of tasks, each set completed by a work group
Define capacity
Capacity is maximum output with the resources currently available
What is capacity utilisation?
Capacity utilisation is how much capacity a business is using
What is known as the most efficient capacity utilisation?
80%-90%
Give 5 ways of increasing capacity
– Facilitate more of the working week
– invest in more machines
– increase staff levels by employing temporary and part-time staff or get staff to work overtime
– increase productivity and employee motivation
– subcontract work
What does under-utilisation increase?
Under-utilisation increases costs because it causes fixed costs to be spread over fewer units of output, so unit costs increase
What is the difference between productivity and efficiency?
Productivity is measured as the output per worker in a given time period.
Efficiency is all about getting more outputs from a given amount of inputs
Lean production
An approach to management that focuses on cutting out waste, whilst insuring quality. This approach can be applied to all aspects of the business - from design, through production to distribution
Give 5 types of waste
– Overproduction – waiting time – transport – stocks – defects
What is time based management?
A general approach that recognises the importance of time and seeks to reduce the level of wasted time in the production processes of a business
Give 3 benefits of effective time management
– Quicker response times to meet changing market and customer needs
– faster new product development
– reduction in waste, therefore greater efficiency
Give 2 requirements for time based management
– Flexible production methods
– trained employees
What is simultaneous engineering?
An approach to project management that helps firms develop and launch new products more quickly. All parts of the projects are planned together. Everything is considered simultaneously rather than separately
Give 3 benefits of simultaneous engineering
– New product is bought to the market much more quickly
– business may be able to charge a premium price that will give a better profit margin and help recoup research and development costs
– a greater sense of involvement across business functions improve staff commitment to the project
Give 4 benefits of cell production
– Closeness of cell members should improve communication
– workers become multi skilled and more adaptable
– greater employee motivation, from variety of work, team working and responsibility
– quality improvements as each cell has ownership for quality on its area
Give 4 drawbacks of cell production
– Business may have to invest in new materials handling and ordering systems suitable for cell production
–Cell production may not allow a firm to use its machinery as intensively as in traditional flow production
– Allocation of work to sales has to be efficient so that employees have enough work but not so much that they are unable to cope
– Recruitment and training of staff must support this approach to production
What is just-in-time production?
Just-in-time aim is to ensure that inputs into the production process only arrive when they are needed
How does just-in-time work?
– Based on a pull system of production - customer orders determine what is produced
– requires complex production scheduling
– supplies delivered to production line only when needed
– requires close cooperation with high-quality suppliers
Give 3 advantages of just-in-time
– As stock is only obtained when it is needed, less working capital is tied up in stock
– lower stockholding means a reduction in storage space
– less likelihood of stock perishing, becoming obsolete or out of date
Give 3 disadvantages of just-in-time
– There is little room for mistakes as minimal stock is kept for reworking faulty product
– production is highly reliant on suppliers
– there is no spare finished product available to meet unexpected orders because all product is made to meet actual orders
What is Kaizen production?
Kaizen (or continuous improvement) is an approach of constantly introducing small incremental changes in the business in order to improve quality and efficiency
How kaizen works
– Leaner production is based on making many small changes
– small improvements are less likely to require major capital investment
– ideas come from the talents of the existing workforce as opposed to using R&D, consultants or equipment
– Kaizen encourages employees to take ownership for their work, can help reinforce team working and improve motivation
What are the 2 main types of technology?
- robotic engineering
- computer engineering
Give 5 advantages for a business using technology
1) increased productivity and quality
2) more effective and efficient delivery of goods and services to the customers
3) more effective marketing campaigns that target the right customers
4) reducer administrative and financial costs
5) better communication both internally and externally
Give 4 disadvantages to a business of using technology
1) initial costs may be high
2) technology requires maintenance and constant updating, which can be expensive
3) staff need to be trained to use the new systems
4) replaces some manual work so technology can lead to redundancies
What does a capital-intensive firm use?
A capital-intensive business used more machinery and relatively few workers
Are capital-intensive firms typically large or small companies?
Larger firms tend to be more capital-intensive than smaller companies. E.g Morgan motor company use lots of labour and BMW uses more robots and machinery
Give 4 advantages of capital-intensive production
- cheaper than manual labour in the long term
- more precise and gives consistent quality levels
- ability to work 24/7
- machines are easier to manage than people
Give 4 disadvantages of capital-intensive production
- high set up costs
- machines are usually only suited for one task which makes them inflexible
- machines can break down, which leads to long delays
- fears of being replaced by machines can decrease motivation of the workers
What does a labour-intensive firm use?
A labour-intensive firm uses more workers and less machinery
What public sector organisation is very labour intensive?
NHS
Give 4 advantages of labour-intensive production
- People are flexible and can be retained
- Cheaper for small-scale production
- Cheaper where low cost labour is available
- Workers can solve problems that arise during production
Give 4 disadvantages of labour-intensive production
- It is harder to manage people than machines
- People can be unreliable
- People can’t work without breaks or holidays
- Wage increases mean that the cost of labour can increase over time
What does poor quality lead to?
Poor quality leads customer dissatisfaction and a bad reputation for the business
Many customers are aware that cheaper products have lower quality compared to an expensive good, but what do customers expect for a product to be?
Fit for purpose
Define quality control and who usually carries out quality control?
Quality control means checking goods as you make them or when they arrive from suppliers to see if anything is wrong with them. It’s often done by specially trained quality inspectors
Define quality assurance
Quality assurance means introducing measures into the production process to try to ensure things don’t go wrong in the first place. This could be checking the product for quality at every stage of production
Comparing quality assurance and quality control, which is more motivating for employees?
Quality assurance because employees are empowered to self-check the quality of their work.
What does TQM stand for?
Total quality management
What is total quality management?
TQM means the whole workforce is committed to quality improvements. The idea is that every department focuses on quality in order to improve the overall quality of the products and services
Give 3 advantages of TQM
- bonds employees as a team
- boosts a company’s reputation for providing quality goods and services
- leads to fewer faulty products being produced so the business creates less waste
Give 3 disadvantages of TQM
- takes a long time to introduce TQM
- can demotivate staff as it can be a lot of effort
- usually expensive to introduce as investment is required for training of all staff
What are financial objectives?
Financial objectives are financial goals that a business wants to achieve. Businesses usually have specific targets in mind, not just profit maximisation, and a specific time period for completion
Who sets financial objectives?
Financial managers
What can financial objectives be based on to ensure that they are relevant?
Past financial data
What are the 3 types of financial objectives?
- Revenue objectives
- Cost objectives
- Profit objectives
What is cash flow?
Cash flow is all the money flowing in and out of the business on a day to day basis
Why are cash flow objectives put in place?
To prevent cash flow problems
What does ROI stand for?
Return on investment
What does ROI measure?
Return on investment measures how efficient an investment is - it compares the return from a project to the amount of money that’s been invested
ROI formula
(ROI / Cost of investment) X 100
What does capital structure refer to?
Capital structure refers to the way a business raises capital to purchase assets
What combination makes up capital structure?
Capital structure is a combination of debt capital and equity capital
What are two internal factors that influence financial objectives?
- The overall objectives of the business
- The status of the business
What are 5 external factors that influence financial objectives?
- The availability of finance
- Competitors
- The economy
- Shareholders
- Environmental and ethical influences
Explain the influence the economy has on financial objectives
In a period of economic boom, businesses can set ambitious profit targets. In a downturn, they have to set more restrained targets and they might set targets that minimise costs.
Percentage change in profit formula
(Current year’s profit - previous year’s profit) / previous year’s profit) X 100
What are the 3 types of profit?
- Gross profit
- Operating profit
- Profit for the year (net profit)
Gross profit formula
Gross profit = sales revenues - cost of sales
Operating profit formula
Operating profit = gross profit - operating expenses
Profit for the year formula
Profit for the year = operating profit - net finance costs - tax
Gross profit margin formula
(Gross profit / sales revenue) X 100
Operating profit margin formula
(Operating profit / sales revenue) X 100
Net profit margin
(Net profit / sales revenue) X 100
Give examples of cash inflows
- Sales revenue
- Payment from debtors (recievables)
- Sale of assets
- Owners’ capital invested
- Sources of finance
What is the difference between credit sales and cash sales?
Cash sales appear in the month of sale and credit sales usually appear in the month after
Give examples of cash outflows
- Purchasing stock
- Wages
- Paying debts
- Purchasing assets
What is the difference cash payments and credit payments?
Cash payments appear in the month of purchase and credit purchases appear in the month of cash outflow
What 2 things is the length of the cash flow cycle depends on?
- The type of product - this determines the length of time it’s takes to produce and how long it’s held in stock
- Credit payments
Give 6 ways that businesses can improve cash flow
1) Overdrafts
2) Hold less stock, so less cash is tied up in stock
3) Try to reduce the time between paying suppliers and getting money from customers
4) Credit controllers keep debtors in control
5) Debt factoring
6) Sale and leaseback
What are cash flow forecasts?
Cash flow forecasts show the amount of money that managers expect to flow into the business and flow out of the business over a period of time in the future
Why isn’t cash forecasting always accurate? (Think about the two main reasons)
- Cash flow forecasts can be based on false assumptions about what’s going to happen
- Business environment can suddenly change and costs and demand can change rapidly
Give two reasons why a cash flow forecast is useful to someone setting up their own small business
- They can use it to support themselves when applying for loans and sources of finance
- It can give them an idea of when they will have large payment months (e.g when bills are paid quarterly or yearly)
What is a budget?
A budget is a financial plan for the future
What are the three types of budget?
- income
- expenditure
- profit
What are budget holders?
Budget holders are people responsible for spending or generating the money for each budget.
For example, the budget holder of the expenditure budget for marketing could be the head of the marketing department
Give 3 advantages of budgeting
- help achieve targets
- control income and expenditure
- assists managers to review their activities and make decisions
Give 3 drawbacks of budgets
- can cause resentment and rivalry if departments have to compete for money
- restrictive
- time-consuming to set and review the budget
What are the two methods used to set budgets?
Zero-based budgeting and historical budgeting
What is zero-based budgeting?
When businesses develop their budgets from scratch
Define liquidity
Liquidity is the ability of a firm to pay its short term debts
What is variance?
Variance is the difference between actual figures and budgeted figuress
What does a favourable variance lead to?
Increased profit
What does an adverse variance lead to?
Reduced profits
What are the two types of variance?
Adverse and favourable
Give 3 external influences that cause variance
- competitor behaviour
- changes in the economy
- the cost of raw materials
Give 3 internal influences that cause variance
- improvements in efficiency
- overestimated/ underestimated budgets
- changes in selling price
What are 3 examples of decisions based on adverse variances?
- changing the marketing mix
- streamlining production
- motivate employees