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Question 1

Bandwagon appeal

Answer 1

Taps into people’s desire to belong

You have to come to the concert. Everyone’s going to be there

Question 2

“Plain Folks” appeal

Answer 2

Implies that ordinary people are on “our side” or that a candidate is like an ordinary person

Senators Jacobs knows what it’s like to struggle to make ends meet

Question 3

Testimonial

Answer 3

Relies on endorsements from wee-known people or satisfied customers

As an Olympic athlete, I need all the energy I can get. That’s why I start my day with grain puffs

Question 4

Transfer

Answer 4

Connects a product, a candidate, or a cause with a protuberance image or idea

Freedom is in your hands the minute you hit the road in a mountainback XRV

Question 5

Appeals to pity, fear, or vanity

Answer 5

Use words that evoke strong feelings rather than facts and evidence, to persuade

For just one dollar a day, you can give a stray pet a second chance

Question 6

Ethical appeal

Answer 6

Taps into people’s values or moral standards

Volunteer today– because it’s the right thing to do

Question 7

Loaded language

Answer 7

Use words with strongly positive or negative connotations to stir people’s emotions

For the safety of our innocent children, we must protect our community from rampant crime