page 4 Flashcards
1
Q
Is public relations generally considered to be political speech or commerical speech.
A
political
2
Q
is social media considered to be political speech or commercial speech
A
commercial
3
Q
if you give consumers compensation or a gift to review or praise your product, do they legally have to disclose the compensation or gift
A
yes
4
Q
what is the first type of speech
A
financial performance
5
Q
what does CSR stand for
A
Corporate Social Responsibility
6
Q
What are 3 common arguements for CSR
A
- it can raise awareness about the company
- it can inspire customer loyalty
3 it can improve employee morale
7
Q
what is corporate social responsibility
A
when an organization publicly take a stance on social-political issues.
8
Q
what are 4 approaches to designing a CSR program
A
a. tie in with company’s products/services
b. enviornmental
c. employee-related
d. coroporate social advocacy.
