Packaging Flashcards
1
Q
Requirements of good packaging
A
- must be eye-catching
- must suite the product
- should be appropriately designed
- must promote the image of the business
- must be strong/durable
2
Q
Different forms of packaging
A
- speciality packaging (jewellery)
- packaging for double use (biscuit tins)
- combination packaging (pen and pencil)
- changing packaging (popcorn at the movies)
- immediate consumption (packet of chips)
3
Q
Intellectual property
A
- it is the product of a persons mind
- has great monetary value
4
Q
Important of trade marks
A
- sign on goods that indicate that a specific manufacturer produced the goods
- indicated quality of product to the customer
- protects owner against imitations
- helps business advertise
5
Q
Two forms of trade marks
A
- Manufacturers trade marks:
- common trade marks
- individual trade marks - Dealers trade marks (pick n pays no name brand)
6
Q
Registration of trade marks
A
- done with registrar of trade marks at CIP
7
Q
Importance of branding to the customer
A
- helps them identify the product
- makes consumer feel safe to purchase it
- some trade marks give consumers status
8
Q
Importance of branding to marketing division
A
- easier to sell the product
- a higher price can be charged for a successful brand
- can reduce marketing costs as product is already well known
- branding helps with market segmentation
9
Q
Market segmentation
A
To divide your potential customers into different groups
10
Q
Difference between a trade mark and brand
A
- the brand is the name of the product
- trade mark is the sign, symbol, picture
11
Q
Stages of brand acceptance
A
- Brand recognition: customer is able to identify brand from trade mark
- Brand preference: consumer will ask for a certain brand, but will settle for another if brand is not available
- Brand insistence: if the specific brand is not available, customer will not buy another brand
