p2- product life cycle Flashcards
1
Q
product life cycle
A
the introduction, evolution/growth, maturity, decline and replacement cycle of products
2
Q
demand pull
A
demand by consumers for desirable feature
3
Q
product life cycle introduction detail
A
- introduction:
-product is launched with appropriate publicity following market research and sales take off
4
Q
PLC- evolution/growth
A
advertising helps product sales to grow as consumers move to this product from previous ones
5
Q
PLC- maturity
A
important to keep the product in this period of peak sales as long as possible
6
Q
PLC- decline/removal
A
consumer who wish to buy will have done so and product is eventually withdrawn
7
Q
PLC- extension/ replacement
A
updated improved version is released to maintain sales
8
Q
technology push
A
companies marketing new developments that aren’t always popular
9
Q
planned obsolescence
A
products requiring replacement on a regular basis
