Ownership

Question 1

Who are the big six?

Answer 1

Six companies who own 90% of U.S media:
Comcast
Disney
News corp
Time warner
Viacom 
CBS

Question 2

Who are the six main owners of the print media?

Answer 2

1. Rupert Murdoch
2. Lord rather mere
   The Barclay brothers
   3&4
   Richard Desmond
   Alexander Lebeder

All wealthy white men

Question 3

Offer an example that the media only offers western culture

Answer 3

The Indians produce more films than the Americans but don’t make it to screens.

Question 4

What is horizontal integration?

Answer 4

A company expanding into other types of media e.g television, print media, film, Internet etc

Question 5

What is vertical integration?

Answer 5

When a company owns all stages of the media eg the producers to the distributors

Question 6

What is Diversification ?

Answer 6

A company branching out into different businesses e.g Virgin was originally a music company and now owns an airline, phones, televisions etc

Question 7

What is synergy?

Answer 7

Media products are produced so that there’s extra money made through selling merchandise

Question 8

What is technological convergence?

Answer 8

Technology is a platform for multiple media e.g YouTube, Facebook, film, news etc all on one device

Question 9

What is globalisation?

Answer 9

The media companies operate across the globe