Feminist Theory Flashcards
What’s symbolic annihilation and whose concept is it?
The way in which women’s achievements are trivialised and unreported by the media. What’s more valued is their sex appeal
- Tuchman et al
What did Gallagher say about the portrayal of women by the media?
Women’s activities rarely seen as newsworthy when compared with the activities of men.
What is tokenism? Give an example
Giving women token roles in order to appear fair. E.g a female presenter of the news, yet all those in power behind the scenes are male.
What did wolf say about the representation of women?
The media- particularly the print media- present a ‘beauty ideal’, through which they transmit the ideological message of how women should treat their bodies and appearances.
What did cumberbatch say about the ‘decorative role’
Being attractive fitted the description for two thirds of advertising positions for women, but only one quarter for men.
What’s the male gaze and whose concept is it?
The camera films women in pornography to provide erotic pleasure for men. Women are sexualised for males pleasure
-Mulvey
What did kilbourne say about the representation of women?
Women are presented as mannequins: tall, thin, perfect skin, tiny waists etc.
This is an unrealistic beauty ideology that women feel they have to achieve
How do adverts support gender stereotypes?
By using women to advertise baby products and dinner/food, whereas men advertise sports and cars.
