Overt Non-Participant Observation (ONPO) Flashcards
1
Q
What is the ‘Hawthorne Effect?’
A
- 1930s Elton Mayo; Conducted ONPO research in Hawthorne plant of West Electric Company in Chicago
- Whatever changes were implemented in Mayo’s study resulted in increased productivity
- Mayo realised the researcher became the independent variable
2
Q
What are the strengths with ‘Overt Non-Participant Observation?’
A
- Ethical; Participants are aware of the research conducted
- Somewhat detached
- Objective method
- Easily repeatable
- Time efficient
3
Q
What are the weaknesses with ‘Overt Non-Participant Observation?’
A
- Hawthorne effect
- Researcher can become an independent variable which impacts data
