Outreach Flashcards
Coffee Klatch
Small meetings within
neighborhood usually at a person’s
home
City Walk
This technique used to sensitize people to community problems and opportunities. In this technique a group of community leaders re-experience their community and then draw on their observations to recommend planning policies or standards. The planners role is to provide specific instructions for the participants to experience the community and then record their observations. These observations are then shared in a workshop.
Take a Walk in the City
Plebiscite
Ballot or vote on a specific issue
Bridging
A technique that planners can use to reframe controversial issues, responding to opponents while also recasting how the issue is viewed. The trick is to use transitional phrases to stay on message when asked a question that could take you off topic.
How should a planner handle media?
APA suggests the need to proactively build relationships with reporters. Planners do not need to wait for reporters to call, they should cultivate media contact, issue press releases or writing letters to the editor, for example. The focus is on communicating the benefits and positive outcomes of planning.
Media should also be used in the visioning process.
Should social media be used?
Social media is now a must for planning communication. Navigating the associated First Amendment issues can be difficult, and although social media has been around for 10 years, there is a lack of case law about how to use social media for municipalities and public entities. One rule of thumb is that planners should not automatically delete a negative comment. They can however, screen comments that are obscene, personal or mean-spirited (see the comments policy for Annapolis, Maryland).
Facebook, Twitter, Insta, Blogs, etc.
What layers does a Message Pyramid have?
A Message Pyramid consists of a Key Message on top, a First Proof layer in the middle, and a Second Proof layer at the bottom. Key Messages should be long-lasting and consistent statements, regardless of situation. They should create an environment and a belief system among your key audiences.
Appreciative Inquiry Process
Envision and form goals for a positive future based on inspiring stories and what’s currently working. Highly engaging, grassroots style. Connects the community by
celebrating stories that reflect the best of what is and has been.
Appreciative Inquiry is a facilitated process to discover past and current practices that inform and inspire participants as they strive to collaboratively create and implement an ideal future. Unlike many decision-making processes that focus on what is not working, Appreciative Inquiry focuses on what is already working or and where people want to increase what is working. It does not focus on the identification or solving of problems, but rather envisioning and creating a positive future. It involves selecting topics of shared interest for inquiry, conducting structured interviews to bring out stories that reveal the best of the past – or what has worked – and identifying themes to help plan the future. Appreciative Inquiry is a systematic process that uses the art and practice of asking questions and building upon stories to foster innovation and imagination.
Citizen Jury
Small group of ordinary citizens empanelled to learn about an issue, crossexamine witnesses, make a recommendation. Always nonbinding with no legal standing.
Resource intensive. Public can relate to “citizens” on board.
Computer-Assisted Meetings
Any meetings where computers are used to assist getting opinions
Immediate graphic results prompt focused discussion
Areas of agreement/ disagreement easily portrayed
Minority views are honored
Responses are private
Levels the playing field
Deliberative Dialogues
A deliberative meeting to bring a small group of people (8-20) together on a complex/controversial issue, where there is a lot uncertainty about the solution, to find a common ground of action.
Deliberative Polling Process
Measures informed opinion on an issue
Can tell decision makers what the public would think if they had more time and information
Exposure to different backgrounds, arguments and views
Resource intensive
Often held in conjunction with television companies
2- to 3-day meeting
DIALOGUE TECHNIQUES
An intentional form of
communication that
supports the creation of
shared meaning.
The group engages in “the art of
thinking together” and creates
shared meaning on a difficult issue.
A new understanding of a problem
or opportunity emerges.
FISHBOWL PROCESSES
meeting where decision makers
do their work in a “fishbowl” so
that the public can openly view
Transparent decision making.
Decision makers are able to gauge
public reaction in the course of
their deliberations.
FOCUSED CONVERSATIONS
A structured approach to exploring a challenging situation or difficult issue
by using a series of questions marranged in four stages:
Objective — Review facts
Reflective —Review emotional response
Interpretive — Review meaning
Decisional — Consider future action