Outcome # 6 Flashcards
Averstising
A paid form of communication from an identifiable source,
delivered through a communication channel, designed to persuade the receiver to take some action,
now or in the future.
Personal selling
The two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.
sales promotions
Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.
direct marketing
Marketing that communicates directly with target customers to generate a response or transaction.
- target
- motivate and action
- measurable
- Narrowly target
Direct email
A targeted form of communication distributed to a prospective customer’s mailbox or inbox.
Catalogs
Medium Canadian accept// 80% welcoming receiving in the mail
Online version
direct response TV
TV commercials or infomercials with a strong call to action.
public relations (PR)
The organizational function that manages the firm’s communications to achieve a variety of objectives,
including building and maintaining a positive image
handling or heading off unfavourable stories or events,
maintaining positive relationships with the media.
cause-related marketing
Commercial activity in which businesses and charities form a partnership to market
an image, product, or service
Event sponsorship
A popular PR tool; occurs when corporations support various activities (financially or otherwise), usually in the cultural or sports and entertainment sectors.
digital media
Tools more interactive features such as corporate blogs, online games, text messaging, social media, and mobile apps.
Blog
A web page that contains periodic posts; corporate blogs are a new form of marketing communications
social media
Content distributed through online and mobile technologies to facilitate interpersonal interactions
Social media
Social network sites
Media sharing sites
Thought sharing site
Social network sites
creat excitement
use 1 to 4 hours a day
Facebook
Snapchat
linkedin
Media sharing sites
Youtube
Vimeo
Tit tok
instagram
experiecne
Engage
