Appendix Flashcards
1
Q
4E framework for social media
A
Exicte customer with relevant offers
Educat them about the offer
Help them experience products
Engage with social network
2
Q
Excite customer
A
excite C. about an idea, product, brand, company
3
Q
Educate consumer
A
Educate C. about value proposition and communicate about valuable benefits
4
Q
experience products
A
Youtube helps to simulate real products
Home depot
5
Q
Engage the customer
A
the three stage are the consequence for Engagement
