Outcome # 2

Question 1

Channel structure

Answer 1

Retailers Its credit isn’t established

Shelf space

Question 2

Direct distribution

Answer 2

No intermediaries between the buyer and the seller
online channels
boost on margins
undercut retailer

Question 3

Indirect distribution

Answer 3

one or more intermediaries work with manufacturers to provide goods and services to consumers

Retailer reach a broader market

Question 4

Multi channel distribution

Answer 4

Both consumers and business customers

Question 5

Push versus Pull distribution strategies

Answer 5

Push marketing strategy

Designed to increase demand by focusing on wholesalers, distributors, or salespeople, who push the product to consumers via distribution channels.

Pull marketing strategy

Designed to get consumers to pull the product into the supply chain by demanding that retailers carry it.

Question 6

Distribution intensity

Answer 6

The number of channel members to use at each level of the supply chain.

3 levels:

1. intensive
2. selective
3. Exclusive

Question 7

Intensive distribution

Answer 7

A strategy designed to get products into as many outlets as possible.

Question 8

Exclusive distribution

Answer 8

The strategy of granting exclusive rights to sell to one or very few retail customers so no other customers can sell a particular brand.

Question 9

Selective distribution

Answer 9

Lies between the intensive and exclusive distribution strategies; use a few selected customers in a territory.

Question 10

4 activities in supply chain

Answer 10

making information flow
managin information among SC patners
Managin inventory